YouTube star and professional boxer Jake Paul is partnering with Dog Haus to open 25 franchise locations and join the fast-casual brand's board of directors, Nation Restaurant News reported. This announcement comes at a pivotal moment in Paul's career as he prepares for his arrival boxing match with former world champion, Mike Tyson.
“Jake came into one of our restaurants while he was in Texas, actually at the beginning of the original fight date,” Dog Haus CEO Michael Montagano told NRN. “He loved the experience and what he ate, and he posted on social media asking who the owners were and that he would like to talk to them…When a once-in-a-generation talent hits you on social media. , you notice.”
With more than 55 locations across the U.S., Dog Haus is already a growing player in the fast-casual dining space, and Paul's involvement could push the brand, known for its hot dogs, burgers and sausages, to new heights. By adding Paul to its board and securing his commitment to open 25 stores, the brand is betting on INFLUENCE to increase visibility and attract a younger demographic. Additionally, Dog Haus will be a branding partner for the November 15th Paul/Tyson fight at AT&T Stadium in Arlington, Texas.
Paul's team plans to start by opening the first four restaurants in Texas — in the Dallas, Houston and San Antonio areas — and then expand to Florida and Puerto Rico.
@doghausdogs The secret is revealed! El Gallo has joined the chat! ?? We just stepped into the ring with the one and only @Jake Paul and things are about to get HOT at the Dog Haus! Get ready for some knockout and other W flavors soon. Stay tuned – you won't want to miss what happens next!? #JakePaulxDogHaus ♬ Thick Of It (feat. Trippie Redd) – KSI
Beyond his success in the boxing ring and on social media, Paul is more and more branch out in entrepreneurship. Joining Dog Haus as a franchisee and board member positions him as a serious investor in food industryfurther diversifying his portfolio. The move also solidifies his role in shaping the brand's future strategy.
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Dog Haus, founded in 2010 and franchised since 2013, has a reputation for high quality and creative menu offerings and has grown through the franchise model. Adding Paul's star power to the mix not only increases brand appeal but it also points to a new direction for celebrity involvement in the franchise space, where personalities go beyond endorsement and take an active role in growing the business.
As Paul continues to build his brand through boxing, endorsements, social media and now franchisehis involvement with Dog Haus reflects a growing trend of celebrities taking an active role in business operations.
Read more: Nation Restaurant News
