The private wealth arm of alts firm StepStone is hiring former Private Advisor Group Chief Marketing Officer Berta Aldrich as managing director and global head of marketing.
Additionally, David Robbins will serve as director of enterprise RIA relationship management. Both Aldrich and Robbins joined StepStone Private Wealth earlier this month, and CEO Bob Long said they were excited to bring in executives who knew how to grow asset management efforts “the right way.”
“With our platform now managing over $5 billion for individual investors and small institutions, Berta and David will play critical roles in our continued expansion and global brand recognition,” he said.
Aldrich joined Private Advisor Group, the Morristown, NJ-based RIA and LPL-based supervisory jurisdiction office (and the firm's largest branch office), in 2019 as managing director and CMO, succeeding CMO of former Abby Salameh, who had left to join Hightower. Prior to that, Aldrich was a CMO at FS Investments and was with Vanguard for 11 years, according to LinkedIn.
Aldrich left the PAG role to prioritize consulting and speaking opportunities and ran her own consulting firm for several years before choosing to join StepStone. Her role at StepStone is newly created and she will be responsible for worldwide marketing of the StepStone Private Wealth brand.
Robbins will lead the education, installation and servicing of RIA firms on StepStone's platform. Prior to his new role, he was a senior vice president and national sales manager at Neuberger Berman, working with RIAs and family offices. He has worked on the firm's private equity distribution, private credit, SMA, ETF, direct indexing and mutual fund products.
StepStone Private Wealth is a subsidiary of Stepstone Group, a global private markets investment firm founded in 2006 by Monte Brem and Thomas Keck. SPW launched in 2019 and launched the first registered evergreen closed-end fund in 2020, allowing accredited investors access to private equity, assets and private debt.
The firm now offers venture capital, growth capital, infrastructure and private lending opportunities through other funds. Earlier this month, SPW announced that it had surpassed $5 billion in AUM.
StepStone is responsible for approximately $701 billion in total capital, including $170 million in assets under management, with clients that include public and private defined benefit pension funds, sovereign wealth funds, endowments, foundations and private clients with high net worth and wealthy. .