Pinterest Bill Ready's general manager says he deserves credit for the “healthy” results that the social media company reported on Thursday.

ABOUT The first quarter of the yearFinishing on March 31, Pinterest's global revenue was $ 855 million, a 16% increase year by year, while active global users increased 10% from year to year to 570 million users. In SH.BA and Canada, revenues increased by 12% to reach $ 663 million.

“Our business, including increasing our high line income, remains healthy,” stated in a Income.

Ready said Pinterest's use of him to adjust the user experience helped him in addition to competitors. He called Pinterest an “shopping destination” with 85% of his monthly users entering the mobile app, a 10% increase from 2022.

Connected: 4 Pinterest hacks you can approve to run traffic on your blog

“Our ability to use it to personalize the experience of our users is a major differentiation and has enabled us to find our best market for suitable products over the years,” Ready explained.

^{CEO of Pinterest Bill ready. Photo by Patrick T. Fallon/AFP through Getty Images}

Ready stated that he helped direct the “deeper engagement” among users through personalized recommendations that a factor in more user signals, such as the ones they click. He has enabled Pinterest to generate more income and become a “life partner” for advertisers, Ready said.

Pinterest earns money Selling pins or posts promoted to advertisers. It also has a “Buy IT” button that allows users to buy products directly from Pinterest instead of a separate site. The company has used it in several capacities Since 2016.

Ready also said in calling the profits that Pinterest is using her to better understand users and anticipate ads that are best suited for them. The company has seen a 4% increase in clicking rates with these ads recommended by it.

Almost added that another of Pinterest's “essential differentiation” is his visual research feature, which resonates with the company's “largest and fastest growing company” of the company: Gen Z (born of 1997 to 2012). Pinterest is tasked with matching the search questions with content from its library of billions of pinsand is using he is her to help personalize the search results.

Connected: Is Chatgt search better than Google? I tried the new search engine to detect.

Pinterest notified At the beginning of this week, which is issuing new AI's visual research tools for the women's fashion content in JB, Canada and the United Kingdom, with plans to expand into many categories. Tools allow users to look for words speechless, choosing elements within a photo, such as a pair of shoes or a special color.

Pinterest was Established in 2010 And it operates as a virtual pinboard that users can cure with images, videos, recipes and other contents. Is one of the largest social media sites in the world, with Over 89 million US users.