One of the biggest mistakes that entrepreneurs make is thinking they have to do Everything myselfOr, even worse, thinking that employment of a full -time “rocktar” employee will solve any problems in their business (and if they find this diamond in rough, which is very impossible, they are usually unable to employ and manage that person effectively). In my experience, I have discovered that success comes from not how you do it, but who helps you do it, and a team of experts is the most effective way to get there.

Today's owners of small businesses and Solopreneors are under more pressure than ever. The market is moving rapidly, customers are careful about spending, and there is a constant demand to stay visible and important in an increasingly crowded market. Entrepreneurs are expected to wear every hat, from visionary to strategy and social media manager, and still find time to grow their business. Insanity, right?

After starting my business, I quickly realized that the most effective way it was successful was to bring out external help. Through the strategy outerI have been able to increase my first business, Boutique COOin seven figures in under eight months.

So how do you know when it's time to bring out external help or where to even start? Here are four main steps to lead you.

Connected: How to transfer your way to a $ 10 million business

1. Stop trying to find your unicorn

When most business owners realize that they need help, their first instinct is to seek a full -time lease that can help manage OPS, run their marketing campaigns, handle the tasks of the administrator, and possibly even update the website and post on social media.

That, my friends, is what we call unicorn. They just don't exist. And if they do it are either too expensive or burnt from attracting to a thousand directions. Plus, as a busy business owner who may not be satisfied with effective performance management or trained in it, you may not be able to best use your unicorns even if you have found them.

Early in my business, I tried to find someone who could get a lot of things from my dish. I thought if I could find the right person, I would be determined. But in reality, no single man (including you) will be amazing at everything your business needs, and expect them to be amazing is unfair.

The best and smartest approach is to build a dream team of specialists who each do what are great. Hire a bookstore that has a superiority for the numbers. Bring a virtual assistant who thinks about the organization. Add a marketing specialist who likes to write. When everyone is working in their genius area and enter their flow state, the quality of the skyrockets work. The natural result is an authentic and much more sustainable business growth.

Alsosh also more cost -effective and less dangerous. Instead of paying a full -time salary, plus benefits for one person, you can only transfer a few hours of ad hoc at a time for very capable support in each important area of ​​your business. That way, you are not betting your business for a single person – and you get better results, spend less money and release your time. Is a victory.

2. Identify the workload, not the title

Before you start external resources, you need to stop thinking about working titles. You don't need a COO or a marketing manager (at least not, at least). What you need is clarity what DUTY are taking most of your time.

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When I talk to customers whose businesses are being removed, I do a quick audit. I look where they spend most of their time and what drains their energy. If something takes time and does not provide much influence, this is a large red flag that the task should either be completely interrupted or externally. Think about categories that do not necessarily contribute to increasing income.

Here is a general rule: if your dish is full and you are spending more than three to five hours a week on something that does not require your specific expertise, transfer it.

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3. Decide what to transfer first

Think of tasks that do not directly generate income or that someone else can do better and faster than you can.

For most entrepreneurs, this includes tasks like

• Calendar assignment and management

• Billing and payments

• E -mail to newspapers and social media planning

• Making basic administrator, such as organizing files and documents

When I first started out, I handed over two things that took a large part of my time but actually didn't love me my Time: Inbox programming and management. It was a small change, but the impact was massive. Not only I did Earn Return Time During the week, but I also felt quite mentally clear to focus on strategies to grow my business.

4. Set up your contractors for success

Employment assistance is just the first step. Being a good leader is what makes a big difference.

My non-negative: Be specific to expectations and make your board process clear. Give your contractor Access to the common tools you use so that they have everything you need to start. At the Boutique Coo and our new sisters company, Brick from Brick Collective, we are great fans of the notion and Paymo, and we essentially live in Slack.

Set up regular checks, especially during boarding. Plan the time to train contractors and give them an early impression. Put clear goals and expectations. Your best lease will still feel ineffective if you are not investing to raise them.

Be willing to admit that things will become 80% to 90% of how to do it. If you expect someone to do something exactly how you are going to do it, you are not weighing the benefit of external resources at the small cost of things that are not exactly “perfect”. Remember, if you hire someone to clean your home or mow your lawn, you will not complain if they folded clothes a little differently than you or if they did work in the yard in a slightly different way.

These tips have been useful in raising a business with seven figures in less than eight months, starting two new businesses and bringing almost 150 team members without sacrificing my mind.

Connected: What not to do when you transfer outside

Do more with less, and build larger than you would think possible

After all, it's about asking a better question:

No “How can I do that?” But “Who can help me do it?” And “Who should be to better enable those people?”

If you are really Ready to grow upChoose a task you are doing regularly that does not require you to make it and find someone to remove it from your dish this week. You will be amazed at how much little change opens everything else for you.

External transfer is a strategy that, when done on purpose, can be one of the most powerful ways to do more for your business and keep your customers happy (and you!).