Last month, an American district judge in Alexandria, Virginia, wrote that Google It had damaged advertisers and consumers by violating the Sherman antitrust act in two markets. it Was the second time WITHIN Less than one year That a federal judge had ruled that the technology giant was a monopoly.
Now, in A new appearanceThe US Department of Justice (Doj) is proposing that Google diverts his two products to the digital advertising technology space to correct in the situation: ADX, its exchange of advertising; and its advertising server, DoubleClick for publishers (in a “Stage” sale, to Techcrunch).
Doj also wants to stop Google to run any advertising product for 10 years.
In the appearance, the court writes that digital advertising is “Blood of Internet Life” and “Google has been engaged in a decade -long campaign to buy, protect and attract monopole” in two “critical markets”. He notes that “relocation is more important and effective of antitrust remedies, for the most part because (i) t is simple, relatively easy to administer, and safe.”
Google, however, has its own ideas.
On Monday, Google presented her response to courtAnd then, on Tuesday, the technology giant posted a condensed version in a public Blog post.
“We disagree with the court's decision on our publishers' tool, Google Ad Manager (a small part of our business) and will appeal,” writes Lee-Anne Mulholland, Vice President of Google Regulatory Affairs. “Doj is looking for legal remedies that go significantly beyond the close court ruling forcing a Google advertising manager.”
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Google described some of his suggestions, which include making it easier for publishers to use Google Ad Manager with other advertising technology providers and “giving publishers the opportunity to place different price floors”.
“The ad manager helps publishers easily fund their content and increase their businesses, and most of the money we earn from the tool have been reinvested again in it,” Mulholland writes. “Breaking it would increase costs and disproportionately influence small businesses that rely on affordable tools, easy use of Google, to grow.”
Meanwhile, in the other case monopoly, Doj also wants Google to Its browser chrome for sale. One judge will decide by August what the alphabet should do, Google's parent company.
Google is also attracting that case.
If the company is obliged to sell, there is no shortage of interested buyers, Including Openai.
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