Busch Light is bringing back her beloved apple aroma – with a very convenient spokesman: Ronald Wayne.

Who is he? Ronald Wayne made one of the biggest financial mistakes of all time in the history of technology. He was a computers of Apple but Left in 1976 and sold his shares of 10% for $ 800. Today, that would be worth $ 270 billion – making it one of the richest people on the planet.

“But hey, you live. You learn,” says Wayne in Busch Light's new ad. “And today I'm here to tell you about another kind of Apple, one you don't want to miss. It is' it'd back, and this time I don't miss an excellent Apple -related opportunity.”

https://www.youtube.com/watch?v=mh6dTz-jada

Busch Light interrupted her beer with apple fragrance in 2022, and she has heard from fans since then.

The company says one -third of all comments in its social media posts are praying for the return of Busch Light Apple, which they call Bapple. Fans Accumulated cases of beerAnd consume them as excellent wines. They still get online, offering rewards for anyone who can get them a cans. “I am willing to go to whatever extremes that need to be done,” A fan in Reddit wrote.

So to announce Bapple's return, Busch Light wanted to do more than to make a large spray, fruit. She wanted to reflect the emotions of her fans.

“We wanted the campaign to gladly go into that sense of regret-and how you don't want to feel it again,” says Krystyn Stowe, the head of marketing for Busch Family & Natural Family in Anheuser-Busch. “The story of Ronald Wayne was the perfect cultural short for that emotion. By pairing it with Busch Light Apple's return, we dramatized external loss actions.”

The campaign also reflects the identity of Busch Light Midwest, which is an important connection point for its consumer. Busch Light is the #1 brand of beer in 10 countries across Midwest, and Wayne is from Ohio. Advertising shows it in a simple rural house, with mountains in the background.

Busch Light has been in a scroll recently. Has the #1 brand with greater value and the #6 brand the largest beer in the US, maintaining its position as the second fastest brand growing beer in the industry.

Given those numbers, maybe Wayne should buy Shares in Anheuser-Busch inbev SA/NV. But if he does not, at least he can book some high -value beer.