Apple TV+, Apple Transmission Service that scored 72 Nominations for Emmy Prize AND Nine nominations of the golden globe Last year, it is reported to cost the company billions of dollars.
According to a report from INFORMATION On Thursday, Apple spent more than $ 5 billion a year creating high quality Prestige TV show Like World War II mines “Air Masters” and the hit of scientific fabrications show “separation”. Information reported that despite Apple receiving 45 million Apple TV+subscribers, the company has lost more than $ 1 billion a year in the broadcast service.
The news matches previous reports. Bloomberg noted last year that Apple passed More than $ 20 billion In the original content from 2019 to 2024, but attracted only 0.2% of TV visibility in general.
The 45 million Apple subscribers remain after the number collected by competitors. Netflix industry leader is over 300 million subscribers While Disney+ has ready 125 million.
Apple also loads less for Apple TV+ compared to rivals. An advertising advertising on Apple TV+ costs $ 9.99 per month compared to Netflix's the lowest level without ads of $ 17.99 per month and Disney+' the lowest category without ads of $ 15.99 per month. Apple Tucks on Apple TV+ on other purchases, joining Three months free of Apple TV+ with the purchase of any Apple device and offering a free reconciliation in the $ 5.99 transmission service with Apple Music's student plans.
Although a $ 1 billion loss may seem important, it barely makes a mark on Apple's overall income. Apple TV+ falls under the company's services sharing, which also houses Apple Music, Apple Fitness, Apple Arcade, Apple Books and iCloud. company The most recent profits For the quarter, which ends in January, Apple generally brought $ 124.3 billion in revenue, with $ 26.3 billion coming from services. For the full year of 2024, services gave $ 96 billion in revenue.
From the beginning to November 2019Apple shows have set themselves apart for their high -level production and star -studied castes. For example, “The Morning Show” presented Reese Witherspoon and Jennifer Aniston, and “OPRAH BOOK CLUB“Played Oprah Winfrey as a host.
Access has resulted in a critical rating, with the show “Ted Lasso” winning 11 Emmy Awards in general and the movie “Coda” being First by a broadcasting service to get home an Oscar for the best photo in 2022. Apple has created a wide library of content, construction Over 80 original films and 120 original shows from the ground up, including comedy shows such as “Mythic Quest” and action films as “wolfs”.
Connected: This transmitting service beaten Netflix as the number 1 market of the market in the SH.BA
CEO of my apple Cook said in a Calls after earnings In January that the broadcasting service had won more than 2,500 nominations for awards and 538 wins from the beginning.
Apple is the most valuable company in the world in writing time, with a market hat of over $ 3.2 trillion.