In the world of online shopping, customer ratings have become key shopping drivers. Hashtag #tacmadememebuyit – where users share purchases influenced by TIKTOK reviews – is a major example of this trend. Last year alone, consumers spent $ 6.2 billion in TicketAnd the platform recently became the fifth app in history that exceeds $ 10 billion in revenue. This strategy, community unification, acquisition and economics of experience, is called community trade.

The good news? 70.4% of brands Already have an active community. However, just having one is not enough – it has to be fed and strategically utilized. In this article, we will consider the main principles that make community trade truly effective.

1. Prioritize the truthfulness

Authenticity plays a crucial role in choosing the consumer, with 88% of people saying it affects their decision in which brands have to buy. In an era of digital noise and constant flow of content, customers – especially General Z – quickly recognize inhumanity. They gravitate to the content created by users that reflect the true experiences, making the brands essentially remain true with their values ​​rather than jumping into trends that do not match their identity. On the contrary, the formation of a unique voice and format that truly resonates with the audience fosters deeper confidence and commitment.

Airbnb Illustrates this with a community of brands built about sharing unique travel experiences and promoting links between armies and guests. By encouraging users to share stories and reviews, the platform creates a sense of belonging among its 150 million users. Make Community center It further supports this by offering a resource sharing center and tips from colleagues, reducing the need for traditional customer service. This community -led approach strengthens long -term trust and loyalty.

2. Reward your community

Unlocking exclusive benefits strengthens client bonding with a brand, with 79% accepting it increases their loyalty. Providing early product entry, back-and-section content or special discounts makes customers feel as an estimated internal, promoting a stronger emotional connection. By giving your audience a sneaky look at new omissions or offering them unique discounts, you improve their experience while creating a sense of belonging and appreciation.

The notion hugs a community -led access Allowing users to create and share working templates, with the most popular who gain visibility and are recommended to others. This helps users to solve specific needs when building a cooperative community. Moreover, the notion rewards its members engaged through an ambassador's program, recognizing active contributors with exclusive benefits.

3 Use the power of community feedback

Customers evaluate open communication with brands, with 88.1% Believing that two -sided dialogue is essential for sharing feedback and thoughts. A strong community is not just a tool to engage loyal customers – it is a valuable source of knowledge, helping brands understand audience preferences through user data. Who better than regular users to provide feedback for a new product or service? Imagine the impact when this reaction comes from hundreds than just a small part.

Lego Enthusses, known as Afols (adult LEGO fans), form a passionate brand community with a Reddish of 28,000 members. The Lego Platform ideas further strengthens this brand connection by allowing fans to present ideas for new groups. If a design receives 10,000 community votes, Lego considers it for trade production – leading to successful omissions as friends TV series groups and scenes from Harry Potter. This mix of commitment and co-creation strengthens the brand loyalty and turns clients into active contributors, forming products they really love.

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The content created by the user is more influential than ever, with Over half of buyers Identifying as UGC creators and 70% willing to share their social content with brands when asked. Customers no longer trust the content of the polished influencers perfectly – on the contrary, they turn to real people for recommendations. That is why brands that encourage their communities to share stories and reviews promote stronger links with their audiences and run trade.

Gopro has possessed this approach by building a vibrant community of adventure enthusiasts. Users post videos and photos filled with action, participate in challenges and provide valuable feedback on product features. ABOUT 20.5 million followers On Instagram, Gopro's food is filled with video users of the first people, offering a brief appearance of the world as seen through their lenses.

5 Create a digital center

Internet brand communities have a powerful impact on consumer behavior, with 81.6% of buyers More likely to try new varieties of products because of them. Creating a platform dedicated to your brand not only promotes connection, but also directs sales by encouraging significant interaction. Whether it is a channel, a set of conversations or a space on social media, such a community brings buyers and loyal customers together, allowing them to share experiences, build relationships and engage in real -time conversations.

Sephora has built a community of brands focused on inclusion and self-expression. The Sephora's Insider Community He boasts of over six million members, with mini-group dedicated to skin, hair care and other beauty categories. Through discussions, evaluations and reviews of products, members can learn from each other and discover products adapted to their unique preferences, strengthening their connection to the brand.

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6. Maximize the technology potential

ABOUT 58% of tiktok users who make direct purchases on the platform – over 1 billion people globally and around 70 million In the US – Tiktok has become a leading player in trade. Its integrated market sites enable smooth purchases experiences, allowing users to buy products directly from videos without leaving the app. Using these tools, brands can get into a wide audience, directing sales and increasing the visibility of the brand.

Bearet He has embraced this trend by partnering with Tiktok, enabling businesses to put their products into the video. This reduces the friction between detection and purchase, allowing users to control only with a few taps. The result? A softer journey for purchasing and higher levels of converting brands.

To build a flowering brand, the use of community trade is essential. By incorporating use by users, creating exclusive benefits and providing smooth integration with social platforms, you can not only run sales, but also strengthen loyalty and promote deeper links with your customers.