Authenticity is a player of the game in the construction of brand trust and reliability. In an era where customers value other customers' opinions as much or more than smooth marketing campaigns, the content created by the user (UGC) Increases the perceived authenticity of your brand messages. UGC functions as a social test that enhances your brand's reputation.

In this article, we consider how your business can encourage the audience to create content and how to include it in your marketing strategy.

Connected: Beginner guide for the content created by the user

The importance of the content created by the user (UGC)

The content created by the user is specific to your brand that is created by clients, fans or others that share their experiences with your brand. It is also known as the content created by the customer, and social media platforms are among the main outputs for photos, evidence and rapid video reviews of a product or service.

Because it is generated by current users, UGC is more authentic and reliable than brand content. This up level of truth Not only does it reflect on the product or service, but it also enhances the overall confidence of the brand and the credibility between future customers.

Two different surveys 2017 revealed that UGC influenced in Purchase decisions of 90% of all customers, with originality being particularly important to millennial clients. more The latest data It shows that more than one in three adults in the SH.BA relied on customer estimates and always read them before making purchases from local businesses.

How the content generated by the user benefits the trust and reliability of the brand

The content created by the user shows your brand more true than polished advertising and marketing materials. This truth helps the client's trust.

Opinions and experiences of real clients are social test of the performance of a product or service. Published on social media channels, they act as recommendations from colleagues and become one of the most powerful tools to influence buying decisions.

UGC can promote a sense of community among your users, making them feel connected and involved in the brand. Posts and comments created by the user also support your business' SEO rankings and increases engagement on social media.

How to encourage customers to create UGC

Develop ways to create touch points that encourage clients to share their experiences. Internet competitions and photo challenges work well. Offer incentives such as discounts or exclusive offers for those content they share, and facilitate access to reviews and to share images.

Reward customers by dividing and displaying UGC on your brand channels or on your website. Looking at their common content can be a great motivator for contributors. Accept loyal creators and engage with them to recognize their contributions.

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How to use different types of UGC

Different types of UGC offer different opportunities for your brand:

• Segregate Reviews or evidence On your website, product sites and social media to increase reliability. Answer all reviews to demonstrate the importance of feedback.

• Sharing social media content created by customers in your channels adds originality to your food. Brand's hashtags Allow to collect and cure UGC without overloading.

• Unboxing videos and product lessons are among the most popular forms of UGC. They help potential buyers understand what to expect from a product and build confidence in its quality.

• Deep UGC, such as blog posts written by clients or case studies, provides valuable knowledge and detailed evidence to clients seeking more specific information.

Best practices for using UGC to build trust

Following these best practices will ensure that you maximize your UGC and build long -term relationship with your followers.

Always ask for permission before sharing or reproducing the content created by the user, and give the creator credit to show respect and build goodwill. Choose UGC that matches your brand values ​​and aesthetics. Low quality or inappropriate content can reflect badly on your business.

Show a varied range of customers and views to appeal to a wider and promoted audience inclusion. To maximize UGC power for your brand, integrate it into all your platforms, such as social media, email newspapers and even advertising.

Two examples of successful UGC campaigns

UGC can work well for businesses of any size. Here are two examples of family names brands that successfully integrated the content separated by their users.

Example 1: Gopro's #goprofamily Campaign

Gopro camera manufacturer started the hashtag #goprofamily to build a sense of community between users and display camera skills. At the time of writing, 15,000 users were posting about the hashtag on Facebook. Instagram is showing more than half a million posts.

Example 2: Starbucks' #redcupContest

Starbucks has a record of celebration of seasons and holidays. Launched in 2016, #redcupcontest challenged clients to create their own red cup art and share images to create a flood of user -created content. Red cups still appear significantly in company marketing at the end of the year. In 2024, a reusable gift of the Red Cup encouraged sales and created a buzz on Instagram.

Common traps to avoid when using UGC

Just as there are better practices, there are also some obstacles to avoid when using UGC.

Your brand team must moderate inappropriate or offensive content to avoid damage to the brand image. Negative content, on the other hand, creates an opportunity to customers To address professional issues and demonstrate your commitment to improve your brand.

Avoid excess UGC on your marketing channels. Much of its appeal lies in the fact that it can be a little imperfect. Remain balanced when you are using UGC to create real connections.

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Measuring UGC's impact on brand trust and commitment

To assess the impact of UGC on your brand, you need to trace the likes, shares and comments to understand the commitment and response of the audience. Using brand hashtags allows you to quickly evaluate volume and feeling.

Consider surveys to search for your audience for feedback on how UGC affects their purchase decisions. Tracking convert rhythms will allow you to see how effectively UGC is running the consumer's action.

The content created by the user is a powerful tool for building trust, establishing reliability and connecting to your audience. By encouraging clients to share their experiences, brands can improve their reputation and encourage client loyalty. Implement UGC strategies with a consistent and consistently to see long -term benefits.