I generated over $ 18,000,000 for my customers and offers. A large part of that amount was simply by designing simple, easy to read e -mail.

This confirms that the email is not only not dead – it is flourishing more than ever. In fact, for every $ 1 spent on email marketing, traders get $ 36 again on average. This is a stunning 3.600% ROI.

Sadly, most business owners and entrepreneurs do not send any email or send many bad emails. This is due to the six reasons, which I will cover in this article. Let them dive inside.

Connected: I have sold more than $ 18,000,000 to products and services using this “big” marketing strategy

1. Your subject line absorbs

The most important element of an email is thematic. Why? Because if you don't stop the reader and makes them open your email, you will not make any sales.

Sadly, most traders bypass this. They set zero importance on the subject line. That is why their open rates and conversion are so low.

Ideally, a subject line gudulis the reader's love is just enough in order to click on the email and read it. You don't want to discover everything on the subject line, but you don't want to make it very mysterious.

Here are some subject lines I used that had crazy open rates:

• Why should (ready) never charge for hours

• She was 15 years old, and I used it

• “In a year, I'll be dead.”

• Let me pay 600 dollars

What do all these subject lines have in common? They are charged with curiosity. So the reader has no choice but to click and find out what the fuss is about.

As a general rule, the shorter the topic line, the better-ideally 3-5 words. Make sure you create a preliminary text that meets the topic line, and you will increase your open rhythm and sales even further.

2. Your email does not focus on an idea

On the contrary, it focuses on many things. This confuses the reader. And a confused reader will never buy. In fact, they will probably be listed from your email list.

The easiest way to fix this issue is to create your emails with just an idea in mind. For example, if you are promoting your newly released course, focus only on it. Don't ask people to join your new group on Facebook, follow you on social media, or sign up at your podcast.

Connected: Don't sleep in email marketing – here's why it's still the most powerful tool of your business

3. Your call for actions (CTA) is weak or confusing

After the subject line and body copy line, the next most important thing in an email is its Call for action.

Like the topic line, most traders do not pay enough attention to their CTAs. That is why their audience does not click on their links.

How can you fix this?

Make your CTA the same as the topic line. For example, if your subject line is “high -level land clients in 10 days”, your CTA may also be the same. Or do your CTA something similar, like, “high -level confident clients in the next 10 days”.

You may have formulated CTA differently across the email, but they should ask them to do the same. This means that if you are promoting a training course, all your CTA should invite the reader to click a connection to bring them to the course – not join a group or follow you on Instagram.

4. Your Copy of Email does not flow

When focusing on more than one idea and you have different CTAs in your email, it can create a lot of confusion.

In the marketing jargon, this means that your copy does not flow well. replicate This does not flow well confuses the reader. And as you already know, a confused reader will never buy.

Thankfully, there is an easy adjustment to make your copy of the email better. All you have to do is read your copy aloud. When you read it aloud, you can notice ornate words, strange phrases and clumsy transitions from one thought to another.

And here is an advanced type of copies writing – when writing your first draft, and even the second, do not pay attention to grammar and punctuation. Focus all your efforts on securing your copy and your ideas.

5. Your emails are not landing in your prospect boxes

Instead they are getting into their spam or promotion files. This is especially true for EE -commerce companies. They often use heavy email mail. In 2025, Gmail, Yahoo and other email providers make it harder for heavy image emails to land in the box.

So if you send an email with more than one image inside – this includes any graphic type, even logos – there is a high chance that will not end in your audience box.

Fortunately, the solution is easy. Remove all the images in an email, and they are likely to hit their box.

Note: Submission of e -mail It is more complicated than just removing or reducing the number of images in an email. But this is a good first step.

Now, even if heavy image posts make land in your readers' boxes, relying solely on photographs and not in your copy will not increase sales. So make sure you spend enough time on the message.

Connected: 10 tips to write emails that will get you tangible results

6. Your copy uses long, decorated or complicated sentences

The general rule of writing copies and writing e -mail in particular is to use short and delightful sentences.

Here's an example:

“People tend to overlap their copy with long sentences, filled with ornate words and strange phrases, which is not a large not when writing a copy by email“

This is a long wind sentence. It can be divided into some of the short and delightful ones:

“People tend to overcome their copy. They use long wind sentences. Decorated words. And strange phrases. This is a non -big not when writing a copy by email“

Of course, a longer sentence (15-20 words) is well once in a while. But the shorter your sentences, the clearer your message will be. And the clearer your message, the higher your conversions.

Now that you know the six reasons why your marketing posts are not being converted and how to adjust each of them, you are ready to sit down and write compelling copies of sales.

Just remember to be as clear and simple as possible, and you will see your growing conversions.