The Internet is flooded with an ocean of contents-posters on blogs, ads, videos, infographic, user-made content (UGC), posts on social media-lista continues. And what it means is that it is becoming increasingly challenging to highlight, to be unique and ensure that your brand's voice is heard.

Saturation of content It is a real threat, especially in competitive fields like B2B, Saas and Ecommerce. Inoriginal contents can beat your audience, reduce its commitment and make it even more worrying to climb the search engine ranking.

Considering that situation, the sharp knee reaction may be scaling or becoming more conservative in sharing information. However, this would be wrong.

Instead of pumping the holidays, it is time to rethink your approach and get more thoughts about how you cut all that content of content.

Connected: How to stay in a space filled with content filled with content

The main factors that promote the saturation of the content

Saturation of content is no coincidence, nor completely outside the left or unexpected field. On the contrary, it results from some forces that converge into the digital world – a “perfect storm”, if desired.

That's why it's happening:

• Copycat culture: Many brands and entrepreneurs are cutting the corners and receiving the shortcut of repetition of what works for others, often without bringing anything fresh, original or penetrating as it hits the label of “leader“In itself. This leads to an infinite cycle of vanilla's oneness, making it harder for every voice to come out … even when they can have something to say.

• Platform preferences: Search engines, such as Google, and social media channels, such as Facebook and LinkedIn, are built to favor the content that drives engagement – enabling the cream to rise to the top. This means that the well -designed, though general content is buried under an avalanche of content begging attention.

• Audience fatigue: Our brains are flooded daily with blogs, email, advertising and social media content. This continuous barrage leads to burning the contents, leaving consumers less inclined to engage with any brand that does not immediately do attracts their attention (and let's accept … combine that fatigue with LOT Short attention includes… and Houston, we have a problem).

• Increasing the content generated by him: There is no use to beat around the bush. He is also a blessing and a curse for the creators of content. And the people who use it without thinking about how they use it are at fault. Simply by staring at You have a content Without a concentrated purpose, the content that is sprinkled is read as the back of a cereal box. It lacks personality, empathy and depth. All the things that the current human audience wants and wants.

Connected: Is your content losing in the crowd? Use this powerful SEO technique to make it highlight.

Cutting through the noise

When you are in the neck deep in the content of saturation of the content, the first thing to remember is this: it is not about stopping content creation; It is about raising it.

So how do you stand up on the noise?

Here are some actual ways to cut nonsense and restore your place to the spotlight.

1. Create intelligent, experience -based content: Overall content will not take you away more. from stayInfusion your writing with unique knowledge from real -world experiences, owner data or expert opinions. People are looking for authentic, original, emotional and fun content. A reader wants to hear about current challenges and solutions – not about a casual, abstract, fictional situation.

• example: Instead of a post entitled “X Social Media Tips for B2B businesses”, offer something more unique, such as “like this social strategy led to a 300% increase in 3 months”. This provides for the real world value, a fresh perspective and an obstacle to copying.

2. Focus on the original leadership of thought: You will lose in the crowd if you cannot challenge the status quo. Develop a strong perspective on industry trends and be able to support it. Being a leader of thought is not about stating what is known – is supposed to make someone think.

• example: When everyone else is screaming “SEO has died” from the roofs, it is your duty to explain how you are evolving – and why it is not leaving and providing true data and knowledge to support your request.

3. Prioritize interactive and attractive formats: The blogs are great, but try to diversify your contents. Use podcastVideo, webinars, live q & as, interactive and infectious tools – and share them into the media owned, acquired and paid.

4. Refresh and reburily high performance content: You do not have to recreate the wheel when creating content. Sometimes, you have to polish something to make it look quite new. Rethink old content With fresh data or convert the existing content into a different format, such as a post by Linkedin Carousel, a quick explanatory video or an episode podcast.

5. Warm Keywords and long tail words: Do not spend time competing for widespread and competitive keywords. On the contrary, target phrases your audience is looking for.

• example: Instead of “blanket,” go after “Wash Wool blanket” (assuming your blanket is made of wool).

6. Build authority with data and research: People want new information – especially if numbers accompany it. Performing original research or partner with a reliable source to offer something unique.

7. Invest in personal brand, user -created content (UGC) and employee advocacy: People trust people more than brands – organic achievements fly when your customers or employees share content. The content resonates when it feels true, of the moment and unspoiled.

8. Improving readability: Your contents have to keep a person's attention – so you only have a few seconds to grab them. Short paragraphs and bullet points are excellent for skimmers. story It is ideal for engaged readers. And real -world experiences and case studies are essential to reliability.

9. Measure and adjust: Follow what is working and keep a funeral for what it is not. Do not double the content that your audience is refusing and rotating your wheels.

Connected: Cutting through noise: a messaging guide in an era of marketing saturation

Saturation of content may be here to stay, but that does not mean that it is the end of your story. On the contrary, consider as an opportunity to push the boundaries, renew and indicate the actual value of what you create. When focusing on the value and uniqueness of your distribution, you will rise above the noise.

Remember, the key is not about quantity; About quality. Publish on purpose.