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Golf is a deep tradition sport, but it is not known exactly by coincidences for heart excitement. For many people, the word creates images of exclusive country clubs, fresh-sleeved shirts and a cold Palmer Arnold-not the high-power spectacle type that keeps fans on the edge of their places.
Chad Mumm, the executive manufacturer of Swing Full, founder of Pro Shop and Bonafide Golf Nut, is well aware of this sustainable image problem.
“I think golf is traditionally seen as a gentleman's game, often associated with wealth,” Mumm says. “There is also a perception that professional players are either robotic or just boring.”
Given those associations, Golf may not seem the visible choice for a hit of Netflix. However, this is exactly what Mumm has given The full pace.
Now entering its third season, Full pace offers a submerged view inside the world of professional golfmuch Encourage to survive did for f1. This similarity is not accidental. Mumm credits most of the success of the show in his collaboration with Encourage to survive Creators Paul Martin and James Reese, founders of Box to Box Films.
“They're not big fans of golf,” says Mumm, “but they know how to engage viewers and attract them.”
He believes that the discovery of any pro -sports internal work does for compelling stories, despite the predetermined notions of people. In fact, Mumm thinks that the public's perception of golf as “boring and slow” worked in favor of the show, as she made intimate moments with the more surprising athletes.
“You want to create a show that calls on a wide audience, not just dead golf fans,” he says. “This show is for people who love reality TV or by attracting sports documentaries.”
Saying this, there is a rapid growing audience for the golf content, which Mumm attributes Covid-19 when many people took a club for the first time. sports has gained attraction On platforms like YouTube and Instagram, with independent creators leading the way. You are now experiencing a cultural renaissance, with celebrities embracing golf publicly on social media.
Moreover, golf has never been easier to try. By hitting balls in a virtual simulator To hit your top local golf, the sport is more accessible than ever for the ordinary person. Because of this, the Golf audience is increasingly diverse, something Mumm believes is “healthy” for the game. It also means that conditions for golf content have never been better, and Mumm is ready to capitalize.
His company, Pro Shop, recently announced a new studio division, which will co-produced Future movie Adam Sandler “Happy Gilmore 2”, a continuation of what is undoubtedly the most iconic golf film of all time. Season 3 of Swing Full begins with an exclusive look after scenes in film production.
“The season opens with players, usually seen competing on the tournament, getting into acting,” divides mumm.
According to him, Sandler wanted the continuation of his legendary 1996 comedy to feel more authentic for the game he represented. This resulted in the legendary comic writing on the “27 Cameos” of professional players, lines spoken and all, before reaching them to see if they were interested.
“Getting all players' players together at the same time was a challenge, but it was an easy sale,” Mumm says. “These boys grew up looking at Happy Gilmore and I want the movie. “
He believes viewers will be surprised that these are not just small weapons.
“Golfists have lines, perform stunts and wear full dresses,” shares mumm. “They play the main roles throughout the film, and they had an explosion.”
Image Credit: Complete rhythm
Seeking to benefit from the cultural moment, Pro Shop is starting Vanity indexa new podcast organized by Mumm and Bachelor Wells Adams favorite for fans. The show unlocks the ever-expanding intersection between Hollywood and Golf, offering back-scars moments from Full paceThe last season, the stories of the famous golf and the debates on which the lists are blowing their handicap.
This type of cross promotion matches Mammu's biggest vision for his golf ventures. His holding company, Pro Shop Holdings, includes everything from the content in trade.
“We're building a universe where golf is more than just a sport – it's a lifestyle,” Mumm says.
The beginning of a rank It is not easy, but Mumm undertakes the challenge with over a decade of experience in Vox, where he helped form the electricity of the digital media.
“Vox was great in setting the standard, making sure their brands were better in the classroom without compromising only because they were digital,” says Pro -store Founder “This relentless commitment to quality stories placed a high bar, and I have done it with me Full pace“
He credits the Director General of VOX Jim Jim Jim as a main mentor, teaching him how to “build a company that lives to dream of work expectations” and “to be extremely aggressive to win your category”.
With the appearance of Netflix in Full pace (Get it?) And next Happy Gilmore The continuation, golf fans are in a golden age of content.
“The whole ecosystem of pop culture is moving to golf,” Mumm says. “Pro Shop is created to be the center of this universe, especially for the next generation of players.” Just to say, the road road looks greener than ever for golf enthusiasts.