In a feature published on Thursday, Costco Hamilton Chairman “Tony” told James Chief executive Since he has been on board Costco for 36 years, he still likes to attend meetings.

“I find it interesting,” James said in Q&A. “The company is a great window for what is happening in the consumer world, what they are buying or not buying.”

And what they are buying other than the boyfriend $ 1.50 combination of the hot dogare 10 carat diamonds and rod. (Analysts of Wells Fargo Found in September that the company sells monthly up to $ 200 million gold in value every month.)

Connected: Would you live on a costco? Living Living is building an apartment complex at the top of the warehouse chain

“A Porsche trader in Seattle placed their cars on the floor of a costco, and they sold within a week,” James said.

Costco had about 137 million By paying members in 2024And most, James said, are “average -income winners nationwide”, but the warehouse chain also has “twice rich members with average income”.

Those members allow the company to do “extraordinary things” like selling more champagne at high prices Dom Perignon than “anyone else” and for decades. In 2001, for example, the then director of Summer in Costco told Los Angeles Times That the depot chain was “Dom Perignon's largest seller”.

Interior It reports that, according to data from the analytical firm's numerator, Millennial and Gen X families with the highest preparations in Costco on competition.

Connected: Costco Most of the store workers salaries in more than $ 30 per hour.

“We've always known that we could move anything in volume if the quality was good and the price was excellent-Rolex watches, Dom Perignon, 10-karat Diamonds,” James said.

“Rich people love a good deal,” he added, though they are not just buying luxury items.

Kirkland brand of the company It's the “second biggest brand everywhere,” James notes.

Costco reported Net sales of $ 19.51 billion for January 2025, an increase of 9.2 percent from the same period last year.