Why do he use in my sales employment process – and why should you too


The opinions expressed by the contributors of the entrepreneur are theirs.

As a business leader, you already know: employment is difficult. A Youth Rarely gives you a good indicator of a candidate's skills. Interviews, meanwhile, are often charged with prejudice – which creates a negative experience for candidates and does not help you throw the best talent.

Skill estimates have long been the golden standard for hiring best practices. Unlike resumes, skill evaluations can provide a realistic job simulation by asking candidates to do tasks similar to what they would really do at work – like programming a small app, for example. The highest companies like Google and Meta Use job skills assessments as the first step in their process of hiring for most of their engineering and other technical roles, sometimes even instead of a resume review.

But until recently, creating an appreciation for non-technical roles that simulate tasks as a sales call or customer escalation was challenging. The best we could do was ask candidates to make a mock step for one of our sales leaders or a practical presentation on a panel. It was time to plan and develop interviews-and evaluation of the candidate performance in those tasks in an automated way was even more complicated.

Today, it makes it fully possible to create realistic simulations of sales roles in your process of hiring.

Connected: How to use it to simplify your recruitment practices

Using it to hire for sales roles

In my company, we have recently adopted a strategy empowered by him to hire all our sales roles. We received hundreds of applicants for each of the executive roles of our open account-and instead of doing on each resume, we invited each candidate to receive an automated skill assessment driven by realistic sales shows and interviewing questions with the simulation of he's conversations.

This new approach initially met some healthy skepticism by peers. Some recent studies suggest that candidates are worried about using him to get to work; However, others show that candidates are open to the means of it as a Way to increase justice in getting to work. We were not sure which feeling would prevail among our candidates.

After the employment rounds, we have found that our candidates love the new process. One applicant wrote us after completing his appreciation to say that he was “exploded from the evaluation process and he,” and another to say it was “one of the most delightful experiences” they had during their work search. In general, candidates who have passed this process evaluate it 4.3 out of 5 in user experience, 4.3 out of 5 in justice and 4.5 out of 5 in the importance of work.

After just three months with our new process, we saved our sales team over 1,500 collective hours that they would have spent conducting and preparing for interviews. This relieves them to focus on the work that makes the most influence: revenue income.

How does our process work

Here's what our new employment process looks like for account leaders in our sales team, from start to finish:

  1. We publish our work post in ours The applicants' tracking system (ATS), explaining what the process of hiring for the role will look like, and recruiters who are out of candidates with high potential.

  2. Recruitors screen applicants in a brief telephone interview.

  3. Candidates crossing the starting screen are automatically sent to a link from our ATS to complete a 15-minute estimate in their time. In this AI assessment, candidates for sales scenarios related to the role in a conversation simulation.

  4. During the assessment, the candidate engages in several relevant work scenarios. These may include making an exit call to a cold perspectiveDesigning an email to reserve an appointment and speaking in a discovery call to qualify the opportunity.

  5. The assessment then automatically marks the candidate's performance according to the criteria that are important for each role.

  6. Our recruitment team then reviews the results of the candidates who completed the assessments, plunging deeper into the transcripts of a candidate's interactions when needed. They then choose candidates to advance the next stage, giving priority to them with higher results.

  7. We then have our sales team by interviewing a much smaller group of candidates to build the role of roles in which they engaged with the agent of him, ask the following questions and get into the team and The company fits.

  8. After that, we move to the bid stage for the most qualified candidate.

Connected: 13 Benefits of using applicants tracking systems with it

What we have learned about the use of him to interview

As we were implementing and repeating this new employment strategy, we learned some lessons that significantly improved the quality of the signal we were able to get from AI-Si energy interviews and candidate.

First, we learned that for the energy conversations he effectively identified candidates capable of communicating with clients and perspectives, the conversation had to feel true. This required the use of a conversation agent he specially trained to recognize, for example, when one is briefly dwelling on their speech for waiting for a response, so that he could avoid interrupting her partner of the conversation.

Second, we found that the point mechanism for it had to be calibrated to evaluate the specific skills that were important for the roles we were hiring. To do this, we tested the tool with our existing seller team and used their reactions in their interview and the results to refine our note criteria.

The solution for these allowed us to build a sales hiring process that actually simulated roles interviews previously carried out by our sellers, but with less drastic sources and with more durability in marking the candidate performance.

The future of the one in employment

Looking forward, I predict that the use of an improved employment process as what my company has adopted will become a norm than an exception. He's the ability to really simulate a human conversation will continue to improve only as this technology progresses, and the extraordinary escalation of Solutions for AI's Employment Soon it will make them a business necessity – especially for companies that receive a high volume of job applications.

If they take a thoughtful approach, companies of any size have much to benefit from integrating it into their employment strategy faster than later.

Connected: How integration of it into recruitment can benefit from companies facing a work crisis



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