What if I told you that number 385 was the answer to building a strong market strategy?

Stay with me. I'm Paul Sullivan, author of Go to the discovered market (GTMU) and an expert in building the B2B Go-to-Treg strategy. I also created Born Go to Market methodology® for the background and reliability.

So here is the thing. Arise GTM methodology has five steps:

• Evaluate

• INVESTIGATION

• Stylist

• Strategy

• execute

But to start your solution Market strategyYou must answer the following three questions:

1. How can I convey my product or service value to my final user or customer?

2. How can I enable my buyer to buy from me?

3. How can I plan to do, hold and expand my buyer?

Connected: How to build a strong market strategy for 2025

To answer these questions, then you must understand these eight pillars of GTM strategy:

1. INTELLIGENCE

2. Persons, separation and jobs to be done

3. Positioning, messages and The value proposal

4. Price strategy

5. Sale opportunity

6. Marketing tactics

7. Boarding

8. Product/service development

So there you have it. Three questions, eight pillars and five steps. 385 is the magic number for market strategy. Let's get into it.

When I wrote GtmuI first divided the market process into three questions to simplify your understanding of what is required. Whenever I explain this way, people always get it. No more “sales are on the market” or “marketing is going to the market”. One founder told me it was the first time they had clarified what it meant “go to the market”. In that situation, I explained that going to the market is how the organization executes the business strategy. This is an explanation that I stand behind, but 385 is how it becomes easy to remember.

Connected: 6 Main things to consider when bringing a product to the market

All three questions that matter

Question One: How can I convey the value of my product or service to my final user or client?

When you approach this question, I want you to consider your current situation. It requires brutal honesty and a long and difficult appearance in the mirror. You need to review your situation completely and understand the factors that hinder your success.

To get started, evaluate the business and perform estimates for your content, Internet performancePerson, Strategy, Social Media, Stack Technology, team ability, a CRM summary, KPI and product performance, especially withdrawal and retention levels.

Your other task is to perform a competitive assessment of intelligence, SWOT analysis and the analysis of the five Porter forces. You will also interview at least 7-10 current and previous customers and reassess the size of your available market. Understanding how you enter today's market will significantly affect your pivot with a new GTM.

Once you understand your current situation and put in the wider competitive landscape, you can generate new ideas to differentiate your communication strategy for your market segments. You do this by storming the brain, with great view, thinking in blue sky, controlling your positioning, value proposal, storymessages and reconstruction of all together.

Question Two: How can I enable my buyer to buy from me?

Now, we get into the strategic element of your market strategy. Purchase of the client. This includes a series of processes, including content map, word analysis, segment hypothesis, client content, SEO contentPaid marketing strategy, sales and marketing asset requirements, sales opportunities, updates/redesics, goal and objective determination, KPI, reporting requirements, lead marking and the work to be done.

This activity will help you approximate marketing, sales and customer service, which require all teams. It will also lead you to a model of income operations while taking into account the strategy and technical requirements to help its offering.

Sounds like a lot, right? It is – and if you want to win, you will do so in a comprehensive way and will not cut the corners. division It is critical at this point, and you will think about how you position your product or service to different buyers in the Internal Buyers Committee. We admit that there are many decision makers in today's sales process, so your marketing team must adapt its strategy to include content that engages everyone.

Third Question: How can I plan to do, hold and expand my buyer?

Your strategy should include a playbook or play books. You need to design your full customer journey through business, from a stranger to a lawyer. I first compiled this to an Excel Spreadsheet again in 2023. My first line had to do with my brand marketing strategy. From there, I moved to my pre-start initiatives in the possibility of sales, marketing strategy and The consumer on boardAnd then my strategy of sales and selling the cross in my reference program.

Again, it sounds a lot, but it deeply affected our end and many clients.

Here, at the execution phase, this is a main objective. Additional requirements will include a segment audit to ensure that your new segments have a life cycle of customer travel designed for each. They will also include new copying logs, web design/development execution, new social media production, advertised advertising campaigns, updating/consolidation/removal of the elderly and The subformer contentnew reporting, sustainable quarterly reviews, new digital assets development, including potential sales materials, new sales and marketing mail, CRM workflow sequences, as well as other automation and KPI cloud.

Connected: 5 lessons to follow while getting your product in the market

Where are the eight pillars? As you can see above, I have addressed the three questions and the five stages of the GTM® Arise Methodology, which is transparent. But if you read the eight pillars carefully and examine the actions and requirements of the arise, they are all there, perfectly intertwined for you and your team to adopt and build a market winning strategy.

So there is: 385 is the winning number for a successful GTM strategy. It includes three questions, eight pillars and five steps.