To hire good entry level talent, provide these 3 things


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The labor market is undergoing deep demographic changes. As I wrote the last timeMillions of children are retired before the age of 65. This means that sectors like production, construction and health care, which currently rely on many elderly workersEmployees are losing much faster than they expected.

When businesses in these sectors try to replace retirees, they find out that Availability of work future Few generations of workers It is not as strong as expected. Moreover, birth levels are much below The replacement rate, which means that the availability of work will not be improved soon.

As a result, owners of small businesses in sectors such as construction, maintenance, production, retail, hospitality and health care – sectors depending on a sustainable supply of people going to the post -school labor market in the country To go to college – are facing rigidity competition for talent. If business owners want to hire the talent they need to succeed, they have to work on new strategies and tactics.

If you want to develop a The strategy of the winning talent In the new demographic reality, start by fully understanding what the new generations of talent are actually looking for. Instead of simply hope that they will develop an interest in your company or industry and appear on your door equipped with the right skills, understand how to connect with younger generations.

Connected: Why are baby boomer businesses ready for grasping in 2025

1. Help students with direction

Many General Z (and their parents) students are uncertain about their future and face considerable stress about it. Should they go to college? Should what should they study? Should they go directly from high school to workforce? What career should they pursue?

Reduce that anxiety by talking to parents and students about the opportunity to work in good careers, sustainable in an entrepreneurial, small business environment (Which early talent finds more and more attractive). Playing the role of relieving stress helps create affinity for your business. Increasing security at the time of student uncertainty will help you gain talent.

This is especially true if your Business offers work This requires less than a bachelor's degree. Many of these jobs can be very profitable and attractive, especially for students of General Z, who want to start their careers without suffering college debt, the number 1 concern of students (and their parents) who are considering education of high as their next step after high school. And these careers do not deny the college.

On the contrary, a sustainable career of entry levels into a good small business can help workers make money, learn more about the fields they like and give them clarity what degree they would like to follow to refine their professional growth.

Do not be afraid to go directly to students and parents through schools, rooms of commerce, news, career and technical student organizations (CTSO) and other subjects that help students find their way. Be open to what you do, what you need and how the new talent can grow. You will surely find a large number of host students.

2. Second, help students build their skills and experience

The Academy of Links recently revealed that 60% of its students online K-12 want to know more about the skills they need to develop to reduce their dream jobs. Businesses that discuss the skills and experience that employees can gain through the company will attract a lot of interest from students and their parents. Therefore, small businesses owners need to make clear how a new generation of talent can build their skills and experience through specific roles in business.

For example, the most sought after skills in the labor market are mildness (AKA human or sustainable skills), such as communication, teamwork, leadership, adaptability, problem solving and customer service. These skills are taught in entry level work of all kinds.

Is your small business looking for someone to help patients in a health care environment? Or maybe you need someone to help plan meetings with future clients so they can learn about the products or services you sell? These positions introduce soft skills. Okay, those employees are acquiring main communication skills, customer service and more. Do you offer a lot of internships that will help students develop production, construction and maintenance skills? All of these skills are in extraordinary demand, pay well and help students build excellent foundations with technical skills in demand.

Make it clear about the future talent that your business can help them acquire important skills. This is a great way to find and attract early talent.

Connected: 6 ways to attract the diverse talent of early career

3. Practices: Work Interview “Try Before You Buy”

Finally, the best and best known way to high school students and college to try and translate their education, skills and interests in the work world is Through practical practices.

For many Americans, practices are bridges between education and work. In the US, practice practices are generally held and offered to college students, and the vast majority are held by young people and the elderly. By Strada96% of students who take a practice see it as a way to connect with career opportunities by gaining experience or exploring career interests. National College Practice Survey Estimates that about four million practices are offered to college students each year.

By offering practice, small business owners can attract thirsty, motivated talent. While it may be true that larger firms generally offer practice, small businesses are not at all prohibited by engagement.

Practices are very strategic for small businesses for two main reasons.

  • First, students ask them. In our latest survey, 60% of students surveyed said they did not have a practice, but would be interested in following one. Forty-six percent said they want to know about the work experience (not just education) they would need to reduce their dream work-work experience that a practice would help in security. Small businesses that provide practice for early talent will find many interested students who will also be surprised to see such an offer from a small business – and for high school students!
  • Second, practices are essentially a three-month interview and procedure This can help small businesses find, attract and on board new employees in a way to be extremely low. The company has nothing else to lose. Offering your practice as a three-month interview opens your business up to many more candidates because General Z will recognize these types of opportunities as a low risk way to try a work area. If they don't like it, they can stop and go in a different direction. And if a business decides that the practitioner is not appropriate, the practice ends peacefully and no one should be fired. Is a victory for both sides.

The labor market in the 2020s and beyond will be extremely narrow, creating difficulties for smaller firms with limited recruitment budgets. However, using these three techniques, small business leaders can appeal and properly on board the new talent, which is essential to help the business thrive in the long run.



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