The clock is ticking. TikTok can be stopped in the US, and if you're relying on the app for your brand's success, you're going to run into some serious problems.

Social media platforms like TikTok are amazing – when they work. But the truth is that they are unstable. One change in policy, one ban, and you're at their mercy. TikTok could be gone tomorrow, and if all your growth is tied to it, you'll have nothing but an empty platform.

As someone who has built a business from social media and made money on TikTok, I can tell you: I don't trust these platforms. And if you're still putting all your eggs in the TikTok basket, it's time to wake up.

Here's the key: You need to stop building on rental land and start building a business you own.

Related: 'Sent waves through the marketing world': What businesses can do now to prepare for a possible TikTok ban, according to a CEO

Why “land for rent” is no longer waiting for him

If you're building your brand on TikTok, Instagram, or Facebook, you're building it on someone else's land. They own your audiencenot you

When TikTok's algorithm changes or the app gets banned (and let's face it, it can happen), you'll lose the ability to reach your audience. Your hard work can be wiped away in a heartbeat.

You can't build a sustainable business by relying on someone else's platform. This is a fact. If you are not thinking how to do it own your audience out of TikTok, now is the time to get serious.

5 Steps to Take Now – Before TikTok Disappears

It's time to roll. If you are relying only on social mediathe clock is ticking. If you're reading this, you've probably already missed the boat on being fully protected from TikTok, but this article is your wake-up call.

Here's your plan of action to future-proof your brand. Here are five steps you should take today to avoid putting your business in the hands of social media platforms:

1. Build your website

Your website is your digital home. It is the only place where you are in control. Use it to host your content, sell products, and collect audience data. Make sure your website is set up to handle everything – whether it's a blog, a store or a resource center. It should be your go-to hub for anything that drives engagement or transactions.

2. Start Your Email List (Now)

It doesn't matter how big your followers are on TikTok if you can't reach them without the app. Email marketing is where the money is. Start collecting emails – today – even if it's just a small fraction of followers. Use it GetResponse to create opt-in forms and offer something of value (free guides, exclusive content, etc.) in exchange for their email. Building an email list is how you own your audience.

3. Use SMS marketing to connect instantly

SMS marketing it's a game changer. Encourage your audience to opt-in for real-time updates and exclusive offers via text messages. This tool can be your most powerful way to stay connected with your audience and reach them instantly. A strong SMS list can also increase conversion rates for your offers.

4. Create funnels that actually convert

If you're just using your TikTok or Instagram bio to link to your profile, you're leaving money on the table. Create landing pages that lead your followers to funnels. Give them a reason to follow you outside of social media – whether it's a free ebook, a special offer or a chance to join a community. Use GetResponse to automate those funnels and turn followers into loyal customers.

5. Diversify Your Channels (Now)

Don't put all your eggs in one basket. The platforms you rely on today may be gone tomorrow. Get your content across multiple channels. Use Instagram Reels, YouTube Shorts, and Facebook. These platforms give you better control over monetization and audience engagement. Don't bet everything on one platform. Use these to expand your reach.

Related: The fate of TikTok is uncertain. Use these 3 trends to own your audience

What happens to TikTok when the ban starts?

If TikTok is banned in the US, here's what will happen:

• There are no new downloads: TikTok will be removed from app stores, so no new users can download the app. You will still have access to your account for a while, but eventually, it will become unusable.

• There are no updates: The app will no longer receive updates, which means it will eventually stop working properly. It may still work for a while, but expect a gradual drop in performance as the app becomes more unstable.

• It is not illegal to have TikTok on your phone: Even if TikTok is banned, it is not illegal to keep it on your phone. But without updates, don't expect it to work well for much longer.

Why you should use YouTube Shorts

YouTube shorts it is the last backup plan. It's owned by Google, which means your content can appear in Google search results, making it easier for people to find you through organic search.

Here's why it works:

• Reuse your TikTok content: YouTube Shorts supports videos up to 3 minutes, so you can re-upload your TikTok videos there. This increases the visibility of your content across platforms.

  For a tip: Track your performance on YouTube Shorts and see what content performs best. Reuse your best content and adapt accordingly.

• Diversify your platform strategy: Don't just rely on TikTok. Get on board Instagram scrollsYouTube Shorts and Facebook to expand your reach. These platforms give you better control over your brand, with more sustainable opportunities for monetization and engagement.

  For a tip: Use LinkedIn and Facebook to repurpose your content and target a more professional audience. These platforms are great for building authority.

Related: Stop Following Algorithms – Here's How Creators Can Take Control of Their Content and Monetize on Their Terms

Take control of your brand's future

Banning TikTok should be a wake-up call. Social media platforms may close or change their policies at any time. Stop building your brand on rented land. Build a business you own – starting with your website, email list and SMS marketing.

The tools you need are already available. GetResponse lets you automate email marketing, create landing pages, and build funnels to convert followers into customers. It's time to take control the future of your brand and don't rely on social media platforms that can disappear at any time.

What to do next

Start building your email list and funnels. Start repurposing your content across multiple platforms. Future-proof your brand today and never be at the mercy of social media again.