Google has made multi-million investments in founder, internet infrastructure AND clean energybut its biggest risk so far has been choosing to add AI to search, says Google chief investment officer and president Ruth Porat.
“The biggest bet we continue to make is actually applying AI to search and continue to evolve that experience,” Porat said earlier this week at the upcoming Reuters conference. “We're meeting people where they want to meet. It's incredible.”
Porat mentioned that it was “nice” to see Google Search go from “10 blue links,” or the 10 links per page that characterized the old Google search results interface, until now AI overviewsor AI-written summaries of search results that are at the top of the search.
“It continues to evolve,” she said.
Google CIO Ruth Porat. Photo by Joe Scarnici/Getty Images for Fortune
Google began to spread AI overview for US users in May. Almost immediately, things started to go wrong. AI search results they were hallucinations or throwing inaccuracies, telling users to eat rocks or make pizza sauce with non-toxic glue, for example.
Related: These are the 'most obvious' risks of AI, according to former Google CEO
In the coming months, Google fixed the resources that pulled away from AI summaries, moving away from forum-based sites like Reddit and more to specialist knowledge sites like Runners World.
Now, it's clear that Google intends to keep adding AI features to search, even if it's a risky move.
Last week, Google CEO Sundar Pichai is explained IN New York Times DealBook Summit that Google Search will change significantly next year. As AI models become more advanced, Search will be able to handle more complex queries than ever.
“I think you'll be surprised even in the early 25s by the kind of newer things that Search can do compared to where it is today,” he said.
Related: Google CEO Sundar Pichai Says 'You'll Be Surprised' How Google Search Changes Next Year
Google has 89.98% of the global search engine market share, according to Stat Counterwith competitors like Bing and Yahoo! only holding 3.94% and 1.24% respectively.