OpenAI has added a new Sora video generator in ChatGPT that can create videos from text, animate images and convert existing videos to new styles.
OpenAI made Sora widely available to the general public on Monday after one video announcement showing what AI could do.
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For the OpenAI demo video, Sora starts with a text message, an image, or a video, which it then uses to generate video in resolutions from 480p to 1080p. It currently produces anywhere from 5 seconds to 20 seconds of video.
Sora can also generate different options for the same request. So if a user isn't sure what they want their AI video to look like, they can ask Sora to generate one, two, or four variations of the same request to get more options.
OpenAI researchers demon four variations of the request “A wide shot of woolly mammoths walking across a desert landscape” in a 480p resolution with 10 seconds of video.
How much does Sora cost?
The cost of the service is included in the company's paid plans.
ChatGPT Plus subscribers who pay $20 per month get up to 50 generations per month. ChatGPT Pro subscribers who pay $200 per month can generate an unlimited amount.
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What was Sora's controversy?
OpenAI first predicted Sora in February. From the beginning, Sora was controversial and alarm bells ring because of its potential to create deepfakes or very realistic videos of people.
Sora's head of product engineering, Rohan Sahai, accepted the challenge by moderating the content in the announcement video.
“We obviously have a big target on our back as OpenAI, so we want to prevent illegal Sora activity, but we also want to balance that with creative expression,” Sahai said. “We know this is something that's going to be an ongoing challenge. We might not get it perfect on day one… Just give us that feedback, we'll iterate.”
Although OpenAI teased the dreamscapes that Sora could create from the text, a small group of artists were upset with the company asking them to be unpaid testers for Sora. These artists Sora revealed last month for several hours before OpenAI completely shut down the test version.
Related: Testers reveal OpenAI's new AI video generator, claiming they were used as 'unpaid work'
How Sora can help businesses
Sora generates videos from text, images and other videos, which can save businesses time and manpower when it comes to creating shareable content.
Businesses can use Sora to refresh existing videos or create new ones. This can work for creating ads, generating content for social media, and even brainstorming internally. For example, a 20-second video clip created by Sora can start a meeting or set the stage for a social media campaign.
Related: Here's what Sora, OpenAI's Text-to-Video Creator, can do