Ready to 10x your leadership? Get started with this 3-step system


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If you want your company to grow, start by growing yourself as a leader. I know this first hand. Since 1998, I have started and grown three companies throughout Mexico and the United States. My success as a CEO has been largely due to learning from other top CEOs – how they grow, lead and manage their companies.

Based on these insights, I developed a three-part system to help leaders grow and scale with influence. I call it the CEO Management System.

This system describes how top global CEOs create a tenfold impact with minimal drama. It is a guide based on proven strategies of the world's best leaders — Strategies that challenge traditional business norms but lead to the results CEOs strive for: organizational success and personal fulfillment.

The CEO Management System consists of three main areas:

  1. Focus on Yourself
  2. Focus on your team
  3. Focus on your company

What kind of CEO are you? The two types of leaders

When Satya Nadella took the reins as CEO of Microsoft in 2014, the company had lost its competitive edge. His predecessor, Steve Ballmer, had overlooked trends like social media and apps. At the time, Microsoft was valued at $281 billion. But just ten years later, under Satya's leadership, Microsoft is valued at $1.4 trillion.

Satya's story illustrates an intentional approach to leadership. His success comes from knowing how find the right opportunities and executing them accurately. So what kind of leader do you want to be? Are you ready to lead like Satya, embracing new ways of thinking, or will you settle for being a leader who simply follows the standard path?

After more than a decade of coaching top CEOs in Latin America, I can assure you that scaling your business starts with a decision – are you ready to grow as a leader?

Building a personal system to excel as a CEO

Most CEOs are not initially prepared to lead – they start out as passionate entrepreneurs with a vision. However, as their companies grow, so do their responsibilities, from payroll to organizational costs. The shift from chasing a dream to being responsible for employees' livelihoods is challenging.

Leading to growth requires a personal system. Like oxygen mask on an airplaneif you don't prioritize your own well-being, you will struggle to help others. CEOs who bring drama into their lives inevitably bring it into their companies. Thriving personally enables you to create a thriving company culture.

That's why the first step in the CEO Management System is to build a personal system that allows you to:

  1. Act with a higher mindset,
  2. Lead your team effectively,
  3. Integrate work and life seamlessly.

These pillars are essential to scaling your impact while reducing drama. Being a CEO is about living with purpose and making an impact. Let us focus on building that foundation for you.

1. Routine sets you free

One of the most powerful lessons I've learned Verne Harnish is that routine makes you free. Creating one morning routine it has been critical in relieving me of stress, uncertainty and drama. A disciplined start to the day strengthens resilience, focus and clarity.

I'm part of the 5 am Club, inspired by Robin Sharma, and every morning I wake up at 5 am and start with a brisk 45-minute walk or run on the treadmill while watching a course to expand my mind as I work on my fitness. This is followed by a cup of coffee and a 5-10 minute meditation session using the Headspace app. By 7am, when my son wakes up, I have already invested two hours in myself, ready to share time and energy with my family and team.

I encourage every CEO to get up at least two hours before the rest of the family. Use that time for yourself – physically, mentally, emotionally and spiritually. The dividends are immediate and long-term.

Related: The power of routines

2. The 25-year framework

Every transformational organization I have encountered has a massive transformational purpose (MTP). This long-term vision aligns with the company and drives growth, helping leaders stay focused and resilient.

Dan Sullivan's “25-Year Framework” is an approach that I have found invaluable. By thinking ahead 25 years (or 100 quarters), you gain the patience and clarity to focus on sustainable, high impact goals. While we often overestimate what we can achieve in a single year, we underestimate what is achievable over decades. A long-term mindset is essential to true growth and is a key element of a top-level CEO mindset.

Related: The mindset you need to develop for long-term success

3. Engineer's personal disclosures

To lead effectively, it is essential to constantly make personal progress. This is done by cultivating dedication, courage, skill and faith.

For example, at the Growth Institute, we are mission-driven to increase impact and reduce drama. My dedication to this goal drives me to seek out the best books, mentors, and courses to deepen my knowledge. It fosters my growth, sharpens my skills and strengthens my confidence. With confidence, I execute at a higher level, which benefits my team and my company.

If you commit to these practices, you will witness a profound change in your leadership and your company's performance. Investing in your growth yields a multifold return—not just for you, but for your organization.



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