American shoppers spent an estimated $11 billion online Black Fridayand Cyber ​​Monday is on track for even bigger numbers, generating more than $13 billion in sales.

However, the consumer vacation expenses overall is expected to take a hit this year — a 34% drop that translates to an $85 billion drop, according to QuickBooks Holiday Purchases Reportwhich surveyed 5,500 consumers and 2,000 small business owners across the US

Related: Here's what shoppers are really looking for this Black Friday and holiday season, according to New Research

The report also found that an overwhelming majority of consumers (93%) plan to small shop to some extent this holiday season, resulting in more than $76 billion in spending for small businesses alone.

Joseph Black, director of product management, accounting and commerce at Intuit QuickBooks, tells entrepreneur that the desire to support small businesses is “unwavering”, as 47% of consumers say they want to contribute to their communities and support local businessesand 52% believe they can find more unique and high-quality gifts when they shop small.

Although many buyers have already benefited from Small business Saturday (Nov. 30), Black Friday (Nov. 29) and Cyber ​​Monday (Dec. 2), almost 30% plan to do their shopping on Christmas Eve or another day during the season, according to the findings.

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That means there are still plenty of sales to catch. of course small businesses must be differentiated to do so.

According to Black, small business owners need to make sure they are using the right digital and marketing toolsincluding those that help manage inventory and customize campaigns.

“AI-powered tools can also help improve day-to-day operations and optimize the sale potential, so small businesses can stay on top of their finances, especially during the holiday season when money comes in and out so quickly,” says Black.

Related: I used a newly launched AI tool to find a Christmas present for my fiance. It didn't go as expected – but it was definitely an eye opener.

Additionally, Black suggests small business owners tapping into the emotional drive behind people's desire to make small purchases.

Including personalized touches, such as gift wrapping or handwritten thank-you notes, with purchases “can help set small businesses apart from larger competitors and even encourage shoppers to shop with them beyond the holidays,” explains Black.