Whether you've already started your business or are just getting started, there's a lot on your plate. Starting and growing a business requires a great idea, fundraising, market research and customer acquisition, hiring, just to name a few. But here's one aspect of ownership that many entrepreneurs overlook: What it takes to build a structure to sell that business one day for maximum value.

If your business is one of your most important assets, then it's essential to have a plan to build and grow it into something buyers will find irresistible.

Selling a business is a big milestone and the process starts long before you list it. Learn how to design operations, increase profitability, and strategically position your business for a successful sale—whether that's soon or years down the road.

Join us for a free webinar, Build a Business That Will Sell: From Valuations to a Successful Exit, presented by Oracle NetSuite AND The entrepreneur. Join AI's moderator and communications strategist Dr. Jill Schiefelbein in a conversation with experienced business broker and serial entrepreneur Ben Shaw what buyers are looking for and how to maximize the value of your business.

From streamlining operations to building recurring revenue streams, this session will dive deep into the strategies that make your business stand out in the marketplace. Whether you plan to sell or protect your business, this webinar is packed with actionable tips to help you succeed.

• Top Blocks That Keep Entrepreneurs from Selling Their Businesses—and How to Structure Yours to Avoid These Pitfalls.
• Common red flags that make buyers hesitate and proactive steps you can take to treat them with confidence.
• Missed opportunities to increase your company's value, including why the number 2.5 is a game changer for your growth strategy.
• The hot buttons that make your business more attractive to buyers and how you can use them in your business strategy.

Schiefelbein and Shaw will shed light on the conversations many entrepreneurs don't have about the valuation and sale process, leaving attendees with a solid set of next steps if you're looking to sell your business in the coming year, in some next years, or if you want to start building with the end in mind.

of Build a Business That Will Sell: From Valuations to a Successful Exit webinar will take place live on Tuesday January 21st at 12pm ET | 9 am PT.