Jaguar is reinventing itself as an electric vehicle manufacturer with cars entering it production in 2026.

company revealed its renaming on Tuesday, with two similar fashion posts on X—a video and an image—that revealed…absolutely nothing. So much so that it drew the ire of social media users who were left wondering what they just saw.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

– Jaguar (@Jaguar) November 19, 2024

One of those users happens to own the platform and has more than 200 million followers, which naturally led to thousands of replies.

CEO of Tesla Elon Musk replied to the video asking: “Do you sell cars?”

Jaguar's social media team responded: “Yes. We'd love to show you off. Join us for a Cup in Miami on December 2nd? Best regards, Jaguar.”

Musk followed up shortly after, writing that he's “looking forward” to seeing the new line of vehicles, but that didn't stop the barrage of tweets, which Jaguar continued to respond to.

I look forward to seeing your new line of vehicles

— Elon Musk (@elonmusk) November 20, 2024

User wrote things like “I thought you did cars?” and “This must be a joke.” But the social media team answered for hours with answers like: “We do. All will be revealed” and “A key moment.”

“This is a reimagining that recaptures the essence of Jaguar, returning it to the values ​​that once made it so beloved, but making it relevant to a contemporary audience,” said Gerry McGovern, chief creative officer of Jaguar Land Rover. in one press release.

The cars are scheduled to be unveiled during Miami Art Week in December.

Hopefully the social media rapid response team gets a lift before that.