Modera Wealth Management, a fee-only registered investment advisor headquartered in Westwood, NJ, has hired Kirsten Ly as director of marketing. Ly joins from Hightower, where she served as executive director of marketing for Growth Advisors.
Ly replaces Tracy Clark, who joined Modera in 2023 through her the acquisition of Parsec Financial. Clark currently serves in the North Carolina State House for the 57th district and she recently won re-election.
Ly was originally hired at Hightower in March 2021 when she was Megan McCartan promoted to chief marketing officer. McCartan left Hightower in May and two months ago, Ly posted on LinkedIn that the firm was llooking to hire full time marketing professionals.
in April, Hightower named Gurinder Ahluwaliachief executive of the firm's board of directors, president, a newly created position. Ahluwalia is an executive partner in THL's financial technology and services vertical.
This follows last month's news that Hightower acquired a majority stake in NEPCan institutional consulting firm and chief investment officer.
A spokesman for Hightower did not return a request for comment before publication.
Modera had about $12.5 billion in assets under management as of Dec. 31, according to an ADV filing. RIA sold a small part of the firm Tria Capital Partnersan RIA M&A and succession planning funder that is run by former Fiduciary Network partners, in 2021, but remains majority owned and controlled by the firm's employees.