It goes without saying that technology has been a massive disruptor in every industry.
In wealth management, fintech, as mentioned, has laid the foundation for growth and efficiency with companies like eMoney leading the charge.
Nearly 25 years ago, eMoney Advisor burst onto the scene, offering a tool to help advisors become more efficient by leveraging the Internet with a platform that allowed clients to access a “living, breathing plan”—as opposed to a binder of documents that quickly became obsolete. after delivery.
Today, eMoney continues to help create efficiencies for advisors and drive conversations with their clients about money using a variety of tools designed to empower planning and elevate the client experience.
So how can advisors make better use of technology like eMoney? What is the real impact of fintech on an advisor's business? And what is the other big disruptor that everyone in wealth management should know about? We invited the CEO of eMoney, Susan McKennato join Jason Diamond on the show to answer these questions and more, including:
- The role of technology in wealth management – and how it serves as both an enabler and a disruptor.
- The crowded fintech landscape—and how eMoney stands out from the rest.
- eMoney's unique value proposition—and how education and community play a big role in their success.
- The gap that eMoney recognized early on – and how their solutions went beyond the initial need they identified.
- The relationship between customer experience and growth—and how eMoney tools provide a competitive advantage.
- The impact of AI on industry – and how it perceives the future through the eyes of an adviser.
Susan offers a unique perspective as someone who has risen through the firm's ranks and leads an interesting conversation that describes the evolution of eMoney and the world of financial planning—and the role of technology within it. It's an episode that advisors at all levels and firms will learn from.