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I was deeply moved a few years ago by a poignant quote I read. American football great Jerry Rice, when discussing his incredible work ethic and its impact on his career, shared his winning philosophy: “Today I do what others won't do, so tomorrow I can do what others cannot.”
I find this perspective on persistence and determination be hugely influential – for athletes, astronauts and entrepreneurs.
Similarly, a colleague of mine once returned from an industry conference buzzing with inspiration thanks to a keynote speaker who had captivated the crowd. The presenter toured the world, sharing her business knowledge, igniting audiences and making a substantial income from these speaking engagements.
My colleague said he approached the master orator after she left the stage, expressing his desire to become a professional speaker. “I wish I could do what you do,” he told her. “What advice would you give someone like me?”
He said she smiled and replied, “It's true, my life is fulfilling. I get to travel internationally, talk to wonderful people, and find immense joy in impacting so many lives, all while earning a living.” great. The thing is, there are a lot of people who want to do what I do, but very few people are willing to do what I did to get here.”
The athlete and keynote speaker understand a critical truth: building a successful career, a thriving business, or a rewarding life is not always fascinating and it's rarely easy. Greatness demands stepping out of our comfort zonesgoing above and beyond, and possessing unwavering perseverance despite the odds of failure. For athletes, this might mean squeezing in 100 extra reps after practice.
For the speaker, this can translate to bombing ten shows in a row in front of an audience, but still showing up for the eleventh. For entrepreneurs, this tenacity can manifest itself in an endless stream of cold calls, all-night strategy sessions, and reading 50 business books a year.
The math is simple. Those who consistently triumph are those who persevere, no matter what OBSTACLESthe odds and the inevitable naysayers. Driven individuals see challenges and obstacles not as failures, but as opportunities for growth. This mindset allows them to possess resilience and perseverance, while others stagnate, dismiss, or brood over missed opportunities. Building a business can be extremely difficult and sometimes unforgiving, but owning and growing a successful organization is also incredibly rewarding and worth the blood, sweat and tears.
Let's be real. Not all are related ruthless mindset and the determination of an all-star athlete. And doubling down after a loss, especially a big one, may not be your natural inclination. However, developing your ability to be more persistent and committed to achieving your goals is an incredibly valuable asset on your journey to business success.
Here are seven practical ways to become a more mentally stable and persistent business leader:
1. Be ambitious beyond your wildest dreams
DECIDE high goals for yourself and your organization that exist independent of any preconceived boundaries or barriers.
Dreaming big isn't just wishful thinking; it is a growth strategy.
2. Embody an unwavering positivity
An optimistic mindset is clinically linked to better physical health, lower anxiety, higher productivity, and increased persistence. Start by reframing negative thoughts into actionable solutions. Cultivating a positive outlook can empower you to face challenges more effectively and improve your overall well-being.
Related: 5 ways you can build a strong leadership team
3. Commit to self-discipline
This is difficult for many of us. Discipline and consistency require unwavering commitment. So start small and achievable, like eating a healthy breakfast or answering 10 emails every morning, then expand the goal.
4. Build your business IQ
Lifelong learning provides you with a steady stream of business knowledge and is a catalyst for flexible thinking and innovative possibilities. Read books, attend webinars, watch videos. Be a sponge.
5. Break down goals gradually
Don't overwhelm yourself by focusing on your big goals. Instead, break those goals down into a series of achievable mini-goals and actions that will get you there.
Related: I'm a CEO, founder and father of 2 – Here are 3 practices that help me maintain my health.
6. Build a strong team
Surrounding yourself with the right people allows you to delegate, lean on, or call when needed. Your ability to adapt is highly dependent on the strength, support and reach of your leadership team.
Related: How to assemble a strong, dynamic and interdependent team
7. Take time for yourself
Even the most persistent athlete understands the importance of rest and self-care. The same goes for entrepreneurs. Eat right, sleep well, and move your body to best support the clarity and focus you need to keep showing up.
Remember, success is not a destination, but a culmination of habits and activities that keep moving the needle forward. Whether you want to be a sports star, a motivational speaker, or a wildly successful business owner, persistence and resilience will always give you a strategic advantage.