Billionaire CEO Daniel Lubetzky shares his morning routine, tips


Daniel Lubetzky, founder of Kind Snacks with a personal net worth of 2.3 billion dollarsadmits that his morning routine has been exhausting.

“I used to have terrible habits”, he said in an interview with entrepreneur.

Lubetzky founded Kind Snacks in 2004 and sold it for $5 billion in 2020; he is now the founder and chairman of Camino Partnersor The $350 million fund it started in January 2023, and a regular cast member on ABC's “Shark Tank.”

Lubetzky shared that he spent years going to bed at 2 a.m. because he wanted to completely clean out his inbox. Instead of sleeping, he spent hours checking and answering emails. The next morning, he wouldn't do the scheduled workout because he needed an extra half hour to sleep.

Daniel Lubetzky. Photo: Christopher Willard/ABC via Getty Images

“I had terrible exercise habits and sleeping habits,” Lubetzky said.

In the past two months, the 56-year-old entrepreneur has deliberately made some changes to his bedtime and morning routine.

“I conquered it,” he said. “I won't sleep and wake up at the same time. It's just changed my life.”

Lubetzky now falls asleep around midnight and wakes up at 7:30 or 8 a.m., creating a new habit. His morning routine consists of stretching, something he says gives him “so much pleasure.”

Related: Daniel Lubetzky took good food from the idea to 5 billion dollars. Here is his best advice for anyone who wants to start a business.

Productivity hack

Lubetzky also shared his top productivity tip: When you're working on a task, finish it.

“Don't just leave things halfway, because then you have to start over,” he said. “You are very unproductive.”

He recommended thinking of attention as a point. Every time you read an email, that's a point placed virtually in the email. The goal is to minimize the number of points or points of attention commanded by an email or document, so that you are not revisiting the same problem over and over again.

Book recommendation

Lubetzky recommended reading The Daily Stoic by Ryan Holiday, a book of 366 meditations. The book focuses on knowledge from Stoicisma philosophical system that ENCOURAGE focus on what can be controlled and acceptance of what cannot.

Related: Here's what it takes to make an investment from the founder of Kind Snacks, who sold his company for $5 billion



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