McDonald's fans, rejoice – well, sort of. The lover McRib is making another comeback in 2024, but as always, there's a twist that may leave some customers disappointed. Although the iconic sandwich is returning to the menu, it will only be available in select locations, making it a treasure hunt for those willing to indulge. boneless pork sandwich.
This lack is nothing new. In 2022, McDonald's announced a “Farewell tour” of the McRib, suggesting it could be the last time customers could get hold of it. However, this marketing move only added to the McRib's mystique, with fans wondering if McDonald's would retire the sandwich forever. As we've seen, the McRib has once again found its way back onto the menu, but the “limited” tag means it won't be accessible everywhere.
For US customers, the McRib will be available in select cities, including Topeka, Kansas and Springfield, IllinoisLOCATIONS scheduled to start selling the McRib in November and will continue in January. On the international front, McDonald's has brought the McRib back to the UK for the first time since 2016, where it's available now for a limited time — though, like in the US, availability may vary by region.
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This year's presentation is particularly strategic, as McDonald's continues to play with the elusive availability of the sandwich. By creating scarcity, McDonald's generates buzz, drives foot traffic, and gets customers to engage with the brand both in-store and online. Many turn to social media to find the elusive sandwich.
The McRib, known for its cult following, first appeared on McDonald's menus in 1981 and has been a temporary item since being removed from the menu in 1985. The sandwich's popularity has even inspired its inventor to internet, McRib Locator.
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Read more: Retail wire
