In the competitive world of technology, Amanda LannertCEO of Jellyvisionstands out not only for her unconventional career path, but also for her dynamic leadership style. Under her leadership, Jellyvision has evolved from a gaming and digital agency to an HR technology company that now serves 25% of Fortune 500 companies. Despite the success, Lannert's leadership mantra remains rooted in continuous improvement. As she says, “There's nothing about Jellyvision that can't be improved. There's nothing about me that can't be improved. So where do we start?”

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Lannert's journey with Jellyvision began in 2000 when the company was navigating a rapidly changing technology landscape. With little prior experience in technology and gaming, Lannert initially joined Jellyvision hoping to learn and contribute. However, her adaptability and problem-solving skills led her to the role of CEO.

Her story illustrates the importance of being open to change and willing to move when faced with new challenges. One of her key pieces of advice for leaders is to recognize that: “The world is full of change. There is no stability anymore. You might as well do what you love with people you like and respect.”

A key moment in Jellyvision's transformation was the transition from creating CD-ROM-based games to developing interactive educational software. As Lannert explained, this move was driven by a desire to engage and educate users about complex topics like health benefits—an often neglected space in terms of user-centered design. Today, Jellyvision's flagship product, ALEX, uses engaging and personalized interactions to help employees understand and choose their benefits, a process that can save companies significant costs and increase employee satisfaction.

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Lannert's approach to leadership is both refreshing and grounded in authenticity. It emphasizes the need for transparency and integrity in business relationships. “You can make a bad deal with good people, but you can't make a good deal with bad people,” she said, emphasizing the value she places on character over profit. For aspiring leaders, Lannert suggests focusing on surrounding yourself with individuals who will challenge you and provide genuine feedback. “Find someone who loves you and will tell you the truth,” she advises.

Ultimately, Lannert points out, a company's success is built on its people. “Jellyvision is simply a business that was, is and will always be as good as the people we have,” she says. Creating a culture of openness and creativity is central to her leadership strategy. Lannert encourages other CEOs to embrace change and never settle for mediocrity. Her willingness to adapt, coupled with her belief that everyone has room for improvement, sets a powerful example for leaders seeking to drive growth and innovation in their organizations.

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