InvestCloud, a major technology provider for the advisory and wealth management market, announced a new strategic direction, updated its corporate logo and website and introduced a tagline: Wealth Connected.
This new label points to a world where personalization, or hyper-personalization, is customer expectation and a world where “human-centered design that can elevate that relationship” will be needed, according to Jeff Yabuki, chairman and CEO of InvestCloud.
“One of the things that we thought would help get attention was updating Investcloud's identity system – it was important for us to signal a change – and think of it as a new day in wealth management,” said Yabuki .
“Literally, the color we chose was called New Day Red,” he added of the company's new signature color.
According to Yabuki, product innovation and differentiation, deeper customer relationships and operational excellence are the core pillars of the company's new strategy. For example, InvestCloud plans to begin incorporating alternative investments within its managed account platform and provide advisors with a discretionary account structure. “It's about data structure and data access,” Yabuki said.
“Think about APL, a UMA leader in the U.S. and 1.1 million different models across all of our millions and millions of accounts and pair that with the advisor frontend, mobile and all the other types of interactions — all that data captured in our warehouse data – what are the messages coming from that data? he said, referring to its potential to drive client customization (APL refers to InvestCloud's trading, portfolio management, performance reporting and managed account platform).
“This is very much related to our strategy; Our SMAs, whether model-based or bespoke, whether interval funds or direct tranches of various types of investments; these alts are coming into the workflow and the mainstream, and we need to connect that SMA structure to them,” Yabuki said. “A lot of companies are trying to do that; I think we're uniquely positioned because of the proprietary ours,” he said of InvestCloud's majority ownership by Motive Partners and Clearlake Capital.
Yabuki was named chairman and CEO of InvestCloud in January. He previously served as chairman of Motive Partners and is a founding partner of the firm.
InvestCloud announced a change in senior management in April 2023, which resulted in the departure of John Wise, co-founder and CEO from the company, followed by several senior executives over the following months.
Clearlake Capital and Motive recapitalized their investment in InvestCloud in 2021 and brought two other fintech firms, Tegra118 and Finantix, under the InvestCloud umbrella.
“We are not a product manufacturer; we are part of the distribution system from RIAs to wirehouses and we want to make sure we can meet the needs of our customers,” Yabuki said of the announcement of a more defined product strategy, new identity system and iconography.
In addition to wealth management and RIA firms, InvestCloud also serves asset managers, banks and insurers whose total assets exceed $50 trillion globally.