Some older audiences may be reluctant to recognize the benefit of marketing using newer platforms. While other sites like Facebook have been around longer and have proven their ability to reach large audiences, TikTok it may seem, at first glance, that it is only used for dances or cat videos. While there are certainly many instances of that type of content, these apps also present an opportunity for real estate entrepreneurs to showcase their listings and properties.

TikTok and other apps like Instagram offer an opportunity for your business to build a brand identity. Building a brand is important for potential renters to trust the quality of your listings based on interactions with other pieces of content you've submitted — bonus points if your posts follow existing trends or get a chuckle from your audience.

Also, comment sections give people an opportunity to share their experience with your business or communicate directly with you or your property managers. Real estate may be a business that depends heavily on the reviews and experience of previous tenants or buyers within the neighborhood or complex. Reviews can provide an easy way of communication between past, current and future renters both with you and with other renters or buyers.

Related: How to integrate TikTok into your video marketing strategy

TikTok strategies

TikTok, an app that began its exponential growth during the pandemic, is known for its dominant place in Gen Z humor, the proliferation of renegade dance numbers and micro-trends that can last anywhere from hours to weeks to years.

However, TikTok can also give your real estate business greater visibility. TikTok is primarily used by a younger audience, with 68.8% of users falling under the age of 34 according to statesman. If you are a landlord who is looking for new tenants to rent your properties, real estate TikTok content can be an invaluable tool to attract more attention to your units as this age group is more likely to rent than any other age demographic.

Don't worry about your properties reaching beyond your target audience — TikTok uses location services to show users videos that are popular in their area. With this sign, renters in your area who have viewed or interacted with other relevant real estate content are more likely to see your post than users who are not in your area or who are not interested in engaging. rent a property.

Make sure your videos are short (less than 10 minutes) and show off the best parts of your property. Does your unit boast stunning views or a short drive to popular shops and restaurants? Tell your viewers every aspect that would be positive for the audience you want to attract. TikTok Marketing will be more visible to Gen Z and millennial renters, so location and amenities like pools and gyms can be things to highlight in your post.

Related: How brands are capitalizing on TikTok to gain new audiences

trends

Engaging on TikTok is a great way to get into it The site for you (FYP), the mobile “home page” where users can see posts from a variety of creators, not just those they already follow. FYP is where most of your new interest will come from.

Termination of User FYPs trending audiousers and posts that have active likes, comments or shares. One way to get users to interact with your post is to follow popular buzzwords or jokes that are big at the time.

Hashtags it can also help users find your business. Describe your videos with relevant hashtags that include your location and property type. For example, if you specialize in Tampa apartments, hashtag your video with “#TampaApartments” and “#TampaRealEstate.” If your apartment is in a certain part of town, be sure to include the neighborhood either in a hashtag or by simply mentioning it in your caption.

Ideas for TikTok content

While this information is useful, without prior knowledge of TikTok trends, it can be difficult to stick to trending content.

Trends aren't the only way to attract interest to your property. Whether you're looking for renters or buyers, simply showcasing your property with generic videos or a series of photos can be enough to get people to see themselves in your unit. What makes your property stand out? What would a potential tenant/buyer like to see from their new home? Ask yourself these questions when figuring out which parts of your property to display online.

A video overview showing the amenities and attractive aspects of your property, accompanied by a quality voiceover, can be a great way to attract new eyes to your listings. TikTok also gives you the option to upload a photo carousel if you're not ready to experiment with videos yet.

Related: Want to explode on TikTok? Follow these 12 rules for business success.

Social media it's not limited to TikTok – experiment with Instagram or Facebook too if you're looking for new ways to market your listings. Real estate marketing on Instagram, in particular, can provide a fantastic outlet.

TikTok for real estate is unique because of its relative ease of “going viral” compared to other platforms. Other popular social media apps, like Instagram, make it difficult for users who don't already follow you to see your posts. TikTok's FYP feature makes it much easier for potential renters in your area to see your listings without already following you, making your reach much greater.

Play with your TikTok account and remember that fun and enjoyable videos with trendy and upbeat audio will go further than those that do not share these aspects. Marketing on TikTok and other social media platforms can be an extremely useful tool for getting new tenants or buyers.