T-Mobile sees strong iPhone 16 sales, CEO says


T-Mobile CEO Mike Sievert says the new iPhone 16 is selling out before the device hits store shelves on Friday.

Analysts had predicted sales would suffer because the much-hyped Apple Intelligence feature won't be available until at least October. Apple shares fell after the answer. Apple Intelligence features will include AI-powered writing and photo tools and enhanced Siri capabilities.

CNBC's Jim Cramer sat down with Sievert Wednesday and said “services say (iPhone 16 sales are) already bad.” Cramer then asked how badly the phone was selling.

Related: People have mixed reactions to Apple's new iPhone 16 lineup

“It's stupid,” Sievert replied.

Sievert says sales for the new iOS 18 phone are on the rise—and it's not just the cheaper models.

T-Mobile CEO Mike Sievert – Al Drago/Bloomberg via Getty Images

“The first week was better than last year,” Sievert said. “Not just good, but better than last year, and people are buying Pros, they're buying Maxs, so they're buying up the food chain, and they're buying at a higher rate than last year.”

Related: Here's why Apple's slow-and-steady approach to AI could be beneficial

Sievert also said he expects a longer purchase cycle due to feature delays and word of mouth reviews once new AI features are released.

of Apple new phones include a new physical camera control button to make shooting easier and improve battery life.

The new Apple iPhone 16 Pro starts at $999 and the iPhone 16 Pro Max starts at $1,199.

Related: Sales of this comeback device grew 14-fold in a year — and your boss might be using one



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