In today's crowded, automated job market, where 75% of resumes not to be read by a human, Pizza Hut is offering a new creative solution – resumes printed on Pizza Hut boxes containing free pizza. On September 17, the pizza chain is launching ResZAmes, a limited-time promotion designed to help professionals get the attention of employers during the peak hiring season known as The growth of September.
The promotion is aimed at job seekers in New York City, one of the most competitive job markets in the country. As part of the campaign, applicants can submit CV details and address of desired employer via ResZAmes.com. Pizza Hut will select lucky winners whose resumes will be printed on personalized pizza boxes and hand-delivered to the headquarters of their chosen employers. Each ResZAme contains a medium-sized cheese pizza – making the delivery nearly impossible for hiring managers to ignore.
“Finding a job can be daunting, especially during this key hiring season,” Melissa Friebe, Pizza Hut's chief marketing officer, said in a statement. “We wanted to help job seekers cut through the clutter by delivering their resumes in a way that's as exciting as a pizza delivery to the office.”
Printing resumes on pizza boxes may seem unconventional, but the move is considered a creative way to applicants stand out in a fiercely competitive job market. Like that job market heat during the fourth quarter, Pizza Hut ResZAmes offers job seekers an opportunity to make a lasting impression.
The ResZAmes campaign is open for a limited time, from September 17th to September 22nd. Interested professionals can apply on ResZAmes.com to deliver their CVs directly to the doorstep of potential employers.
