McDonald's is giving its iconic McFlurry a makeover — but it's not just about aesthetics. The fast food giant is rolling out new packaging for its famous dessert as part of a larger initiative to boost its sustainability efforts, while also rolling out new packaging. Mini McFlurries. After removing plastic mixing spoon last year, the company is replacing its traditional plastic lids with paper-based ones and reusable spoons, responding to ongoing customer demand for environmentally friendly packaging.
This shift is consistent with McDonald's dominance sustainability objectiveswhich include achieving net zero emissions until 2050. The company is continuing to phase out single-use plastics across its global operations.
The brand made the news frequently last summer, starting with the launch of the Grandma McFlurry in May. The limited-time offering paid homage to the comforting treats often associated with grandmothers — and was a nod to a general Mr. TikTok trends“GrandmothersThe trend takes inspiration from grandma's cozy interests like knitting, baking and a general sense of nostalgic comfort.
In June, McDonald's launched it $5 meal dealdesigned to provide value and relief to inflationary consumers who complained loudly about fast food prices.
“We heard our fans loud and clear – they're demanding even more value from us, and this summer that's exactly what they're going to get,” Joe Erlinger, president of McDonald's USA, it is said in a STATEMENT in June. “Value has always been part of our DNA.”
The announcement came after May 29 open letter by Erlinger addressing rumors and misconceptions about McDonald's menu price hikes. Meanwhile, McDonald's move spurred competitors like Burger King, Wendy's and others for him present value propositions to attract budget-conscious consumers.
Read more: today
