Taco Bell is known for pushing the boundaries of fast food, and the #1 franchise at that 2024 Franchise 500 ranking has released a new dessert that is exciting its fan base: Mountain Dew Baja Blast Gelato. The company announced this unique offer in celebration of the 20th anniversary of the Baja Blast, a drink that has garnered a cult-like following since its inception debut in 2004.
Taco Bell tested gelatin in August 2023 at a single restaurant for a two-week trial. The Irvine, California Campus Drive location drew visitors from near and far eager to try the frozen treat, which quickly sold out due to high demand. Since September 3the treat is available in 3.5 oz portions at most locations, but only through the Taco Bell app.
Although the Baja Blast Gelato has created excitement among Taco Bell fans, not all is excited about its $3.99 price tag. Many customers who have grown accustomed to the brand's affordable menu options have taken to social media to voice their concerns.
Very disappointed in @tacobell for now! You made a big deal about this Baja Blast Gelato coming out and THIS is the size you're selling for $4?!?! What an absolute scam!!! pic.twitter.com/X0lxTdPBUf
— EJ (@DatDudeWeeji) September 3, 2024
With chains like McDonald's, Burger King and Wendy's offering more affordable menu items to attract budget-conscious consumers, Taco Bell's premium pricing on gelato is more noticeable to many consumers.
Mountain Dew Baja Blast has been a mainstay in the Taco BellThe drink menu for two decades. Originally launched as a Taco Bell exclusive, Baja Blast quickly became a fan favorite, leading to its eventual release in bottles and cans for a limited time in retail stores.
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