Dunkin', he said Franchise number 6 IN 2024 Franchise 500has officially kicked off the fall season with the return of its fall menu, headlined by the iconic Pumpkin Spice Latte. Along with the seasonal favorite, Dunkin' has also introduced various new and returning items — and entered the fast food value contest.
of Pumpkin Spice Latte has become synonymous with the fall season. This classic drink features the familiar blend of pumpkin, cinnamon, nutmeg and clove flavors. It's available hot, cold or frozen, ensuring customers can enjoy their favorite fall flavors in any format.
In addition to the Pumpkin Spice Latte, Dunkin' is offering other seasonal drinks, such as Pumpkin Coffee with Nutswhich combines Dunkin's Original Blend coffee with a swirl of pumpkin spice, hazelnut flavor and cream. Another returning favorite is the Pumpkin Cream Cold Brew, with iced coffee topped with a pumpkin-flavored cold cream foam and sprinkled with cinnamon sugar.
Dunkin' has also launched one meal valued at $6 — joining industry giants like McDonald's, Taco Bell and Burger King — in response to stubbornness inflation AND complaints about price increases in the fast food industry. The Dunkin' value offer, which includes a bacon, egg and cheese sandwich, bite and a medium coffee, will be available for a limited time.
Dunkin' has had an eventful year, marked by innovative partnerships and marketing campaigns to attract a younger demographic while retaining its core customers. In February, based on the success of 2023 campaign featuring Ben Affleck with Gen Z rapper Ice Spice, Dunkin' teamed up with Affleck Charli D'Amelio of TikTok20 years old, who has approx 155 million followers, for a marketing campaignincluding one Super Bowl commercial.
The Super Bowl ad also featured Tom Brady, Matt Damon, Fat Joe and Jennifer Lopez and has more than a million views on YouTube.
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Read more: USA Today
