An estimated 3 million podcasts are actively being produced, and The Amazon Miracle just made a $100 million deal for one of them.

Jason and Travis Kelce have finalized an agreement with Wondery to deliver exclusive advertising sales and distribution rights to their show, New heightsin a successful deal. The deal includes the show's entire library — past and future audio and video episodes — staking its claim as a top contender in sports podcasts, especially during the NFL season.

Jason (former Philadelphia Eagle) and Travis (current Kansas City Chiefs and Taylor Swift BF) released a statement expressing thanks and love for their fan base: “We love this show and the fan base that has grown with us over the past two seasons. Wondery understands the shared vision and will deliver lots of experience and resources to take us to New Heights We're going to create some groundbreaking moments together through this partnership We're excited to start Season 3 – see you soon, 92%!

In the show, Super Bowl The champion siblings talk about life in the NFL and share personal stories from their everyday lives, ranging from Travis' relationship with Taylor Swift to reports of a perfect peanut butter and jelly sandwich to UFOs. The show is ranked among the most popular podcasts on the Apple Podcast and Spotify charts, according to Diversityand was named Podcast of the Year at the 2024 iHeartPodcast Awards.

Despite the exclusivity of the deal, the podcast will remain accessible to listeners across various platforms, with Wondery+ subscribers getting ad-free early access. This marks another major podcast deal in recent times, coming after the fact “Call Her Daddy” by Alex Cooper The $125 million deal with SiriusXM and Jason Bateman, Will Arnett and Sean Hayes' $100 million “SmartLess” deal with the same media giant.

And before all of these deals was the blockbuster that arguably started it all: Joe Rogan's reported $250 million deal with Spotify.

All these big numbers beg the question: are these shows worth it? In short, Los Angeles Times reporting shows yes. “In 2020, when Spotify made its first deal with Rogan, the US podcast ad revenue market was just $842 million, according to a report from the IAB and PwC,” wrote staff writer Wendy Lee. “This is now expected to grow to around $4 billion in 2025, according to the report.”