Many e-commerce brands spend huge budgets on paid advertising to generate leads. They invest time and money in pay-per-click campaigns, but once the ad spend stops, so does the traffic.

What they lack is a sustainable strategy that continues to drive traffic and sales without ongoing advertising costs.

This is where SEO comes in. When you optimize your website for search engines, you can attract a steady stream of potential customers who are actively looking for what you have to offer.

In this article, I will show you the best SEO tips to double organic e-commerce traffic and increase revenue without relying on expensive advertising.

Related: 5 Simple SEO Strategies to Improve Your Rankings

Why is SEO important for e-commerce businesses?

There are more than 26.5 million e-commerce websites worldwidewhich makes it incredibly difficult to spot yours. However, with the right SEO strategy, you can increase your online presence, attract targeted traffic and drive more sales.

When you rank well for certain keywords in search results, it makes it easier for potential customers to find you when searching for relevant products. These people are actively searching for your products, which means they are more likely to become your customers.

High rankings also increase your brand's credibility and authority, because consumers perceive higher-ranked websites as more trustworthy.

So let's see how you can use SEO to get these benefits for your small business.

5 steps to double your organic ecommerce traffic

Doubling your organic traffic may seem daunting, but with a clear SEO strategy and constant effort, you can achieve it sooner than you think. The trick is to master the basics, which are often overlooked in the search for a secret formula that delivers instant results.

This is why you need to:

1. Do more extensive keyword research

Keyword research is essential for e-commerce businesses, as it helps identify the keywords that potential customers use when searching for products. However, to get it right, you need to go deeper than traditional metrics like search volume and difficulty.

Instead, focus on understanding research objective behind each keyword. Some people are looking to learn more about a topic, while others may be more interested in buying a product.

You should focus on keywords with clear buying intent, which are more likely to drive sales. For example, if you run a beauty store, you might first target a high-volume keyword like “best skin care routine.” However, people searching for this term are usually looking for information, not necessarily looking to buy.

Targeting keywords like “best price on anti aging cream” can increase sales, as people searching for these terms are ready to make a purchase.

Related: Trying to rank for a keyword on Google? Don't fall for these 3 myths.

2. Optimize product pages

Well optimized product pages it can significantly increase conversion rates, enhance user experience and improve search engine rankings.

Here are some actionable tips on how to optimize your product pages:

• Create clear, keyword-rich URLs for your product pages.

• Use powerful phrases like “X% off” or “Lowest price” to get people to click through to your site.

• Provide detailed product descriptions that include key features, benefits and specifications.

• Naturally include relevant keywords in your product descriptions.

• Use high-quality images and videos to showcase your product's features.

• Display customer reviews and ratings to build trust.

• Place clear and attractive CTAs, such as “Add to Cart” or “Buy Now” across the page.

• Use schema markup to help search engines better understand your product information.

• Make sure your product pages are mobile friendlyas most online shoppers use smartphones.

3. Optimize category pages

Optimization category pages is an essential SEO tip for improving user experience, increasing rankings, and increasing sales. In the beauty products industry, for example, well-structured category pages such as “Skin Care,” “Makeup,” and “Hair Care” can attract users searching for these terms and guide them to specific products.

Further optimize your category pages by using relevant keywords in titles and descriptions, writing unique content that focuses on product benefits, and providing a clean layout with high-quality images.

You should also implement schema markup for rich snippets and add internal links to related categories to improve navigation.

4. Increasing content speed

Your competitors are likely to publish a lot Content SEO. So, to stay competitive, you need to publish even more.

If you only publish two blog posts per month, you won't be able to rank effectively and may risk falling behind. Increasing the speed of content is an essential part of SEO writing that helps you cover more topics, target more keywords and reach a wider audience. As a result, you can improve the visibility of your website and get an influx of fresh organic traffic.

However, to engage potential customers and drive more conversions, it's essential that each piece of content is relevant to your audience's interests and matches the user's unique intent for each keyword.

5. Build high quality backlinks

The building high quality backlinks improves your search engine ranking and domain authority, which makes it easier for customers to find you.

The key to effective link building is to focus on quality and relevance. One high quality backlink is worth more than a dozen links from link farms. Similarly, one backlink from a relevant source can boost your rankings more than multiple irrelevant links.

For example, a beauty shop can benefit from backlinks to reputable beauty blogs, skin care forums, or collaborations with industry influencers. These backlinks improve SEO and drive targeted traffic from audiences already interested in beauty products, which supports your visibility and credibility.

Related: 7 Link Building Tactics You Need To Know To Increase Your Website Ranking

Consistent efforts and strategic SEO practices can help you stand out in a crowded market and achieve sustainable growth. The key is to focus on deep keyword research, optimize product and category pages, increase content speed, and build high-quality links.

Follow these simple ecommerce SEO tips to double your website traffic and get ahead of your competitors.