The newest iPhones could go on sale in less than a month.
Apple is planning to launch the next generation of iPhones, AirPods and Apple Watches on Tuesday, September 10, according to a Friday report by Bloomberg Chief Correspondent Mark Gurman. The phones are said to go on sale on September 20.
The main difference between the iPhone 15 introduced last year and the new generation expected in September is Apple Intelligencea host of AI tools that enhance Siri, allow the voice assistant to directly access third-party AI like ChatGPT and add AI-generated emoji, among other features.
Apple introduced it Specially branded AI in June. iPhone 15 Pro and Pro Max will get Apple Intelligence in the fall, and the iPhone 16 lineup is expected to follow suit.
The latest iPhones will also have larger screens for the Pro models and improved camera features, according to the Bloomberg report. Apple will also upgrade AirPods and Apple Watches at the event.
Apple CEO Tim Cook. Photo: David Paul Morris/Bloomberg via Getty Images
Analysts have predicted that this fall could be a profitable upgrade cycle for Apple — it could be even bigger than when the iPhone 12 came out in 2020 with 5G as a selling point. iPhone 12 sales hit 100 million within seven months.
AI is “more compelling than anything we've seen since,” said DA Davidson analyst Gil Luria. Reuters.
Morgan Stanley analysts called Apple a better selected stock in July, calling Apple Intelligence a “clear catalyst” for current iPhone users to upgrade.
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