Content getting lost in the crowd? Use this technique to make it stand out.

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Bloggers publish more than seven and a half million blog posts every day, making it harder and harder for your content to stand out. Many businesses find their content buried under countless other blog posts, struggling to gain visibility and engagement. So, some even decide to give up on search engine optimization (SEO) and go for different marketing channels.

And yet, rightfully so SEO strategyyou can rank well despite the overwhelming content on the internet. A great way to rise above your competition is to master content clustering.

Let's see what content clustering is and how it can help you attract more organic traffic.

What is content grouping?

Content clustering involves creating content around a central pillar topic, which is a broad topic that serves as the basis for various related subtopics. These subtopics, or groups, are linked to the content of the pillar, creating a network of related articles and resources.

For example, if you have an outfit e-commerce businessYour group content may include articles on choosing the right fabrics, styling tips for different occasions, or seasonal fashion trends. Each piece of group content must be linked back to the content of the pillar and often to each other, forming a cohesive structure.

Here's how content grouping benefits your business:

Improves SEO: Linking related articles to a central pillar of content helps search engines understand that your website covers a topic comprehensively, which can improve your rankings.
Supports keyword optimization: Each piece of group content can target specific keywords related to the topic of the column, helping you rank for more search terms.
Creates a better user experience: When readers land on a group article, they can easily navigate to other related sections, which reduces bounce rates.
Increase engagement: Finding interesting content increases easily engagement of readers and the opportunity to convert them into customers.
Builds authority: Covering all aspects of a central topic through various cluster articles builds trust and credibility with your audience and search engines.

Anatomy of a content group

Each group consists of column content and array content.

Pillar content is an in-depth guide that covers many different subtopics to provide a comprehensive resource on a specific topic. It serves as a central hub, meaning that all the less detailed articles link to it to help readers learn more about the central topic.

For example, an article titled “The Ultimate Guide to Seasonal Fashion” might cover everything from spring trends to winter wardrobe essentials. Another example would be “How to Dress for Any Occasion”, which would cover dressing for weddings, job interviews, casual outings and more.

Group content, on the other hand, consists of articles on specific subtopics related to pillar content. These articles provide detailed and focused information on specific aspects of the main topic.

For example, an article titled “Top 10 Summer Fashion Trends This Year” would provide specific details on what's popular this summer. It would also link to the content of the pillar for a wider context.

Similarly, a blog post about “How to dress for a beautiful wedding” could focus on appropriate wedding attire and link to the main guide to dressing for different occasions.

How to create a content group

Here are some SEO tips to help you build an effective set of content:

1. Identify the pillar topics

Start by choosing broad, high-level topics that cover the fundamental aspects of your field and are broad enough to allow for multiple related subtopics. For example, if you run an online clothing store, good column topics include “Seasonal Fashion Trends” or “How to Build a Versatile Wardrobe.”

The best approach is to use tools like SEMrush, Ahrefs, and Google Keyword Planner to identify potential column topics. If you search for high-volume keywords and trending topics, you can find pole topics that match your business goals.

2. Development of group content

To develop a set of content, identify relevant subtopics that support and extend the content of your pillar. The best way to do this is:

Analyze the competitor Content SEO to see what they write about within your pillar topic
Enter your column topic into Google and check the “People Also Ask” section and related searches
Use keyword research tools to find long-tail keywords and specific queries related to your column topic

For example, if your pillar topic is “Seasonal Fashion Trends,” competitor analysis and research tools can give you potential subtopics like “Top Spring Fashion Trends” and “Summer Clothing Trends.”

Next, you need to create high-quality cluster articles that provide detailed and actionable information. Use catchy titles that are clear and concise SEO writingand include examples, tips, and visuals. Each article should offer unique insights and practical advice, linking back to your pillar content to create a valuable resource for your readers.

3. Create an internal linking strategy

Internal link it helps search engines understand the relationship between your content pieces and improves your website's SEO performance. Linking related articles to your pillar content creates a web of pages that improves user navigation and keeps visitors engaged longer.

Here's how to link your group content:

Avoid forcing link placements – instead, link naturally within your content
Use descriptive anchor text that tells what the linked page is about
Make sure each group item links back to the pillar page

Content clustering is a powerful SEO technique that can significantly improve your SEO and user experience. You can master it by identifying effective pillar topics, developing high-quality group content, and implementing a good internal linking strategy. In this way, you can create a structured network of content that increases the authority of your website and search ranking.

By planning and developing your content groups, you can improve your SEO strategy and get more organic traffic.

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