Like one small retail store owner, you have big ambitions but, perhaps, a tight budget. You want to attract more customers, but not spend all your resources on expensive advertising or social media marketing. What are some strategies to implement now and attract more customers?

From the in-store experience to increasing your digital “curb appeal,” here are some simple yet effective ways to market your retail store.

Related: 4 strategies to help you attract more local customers to your small business

1. Curate the in-store experience

An attractive storefront and thoughtful merchandising do wonders to not only attract passers-by, but increase sales. Careful curation of the in-store experience—from product displays to the checkout process to your customer service team—is essential to effective retail marketing.

The overall atmosphere of your store is important. Consider colors, furniture, lighting, music and even scent. A pleasant one ENVIRONMENT it makes the shopping experience more enjoyable and encourages customers to browse your store.

Make it easy for customers to find what they're looking for, with an intuitive layout and purposeful product displays. Design your displays to highlight your best products, seasonal items or current promotions. Pair related products together (in close proximity) to encourage customers to purchase complementary items. For example, put sunglasses next to summer clothes or sports equipment next to sports clothes.

Train staff to provide a positive and consistent attitude customer service experience. For example, all staff should welcome guests when they enter the store and provide personalized recommendations based on the products customers are interested in.

2. Make it Meta (organic and advertising)

With more than three billion monthly active usersMeta (formerly Facebook) is the biggest social media platform around. Meta is especially effective when it comes to marketing a small retail business, either through organic content or paid advertising.

First, create and optimize your own Facebook business page to effectively describe your business, reflect your visual brand, share business updates, promote products and engage with customers. Your Facebook posts should have a consistent aesthetic and tone of voice so that when people visit your profile, they get a positive and clear impression of your business.

Meta also offers powerful ad targeting tools to reach specific demographics based on location, interests and purchasing behavior. You can run meta ads on Facebook and Instagram to promote your store, online products, special offers or events.

Meta is also a great platform for sharing user-generated content. Encourage your customers to share photos of their purchases and tag your store. This type of content serves as proof and influential social proof for your products.

Related: How to make money with Facebook ads

3. Run pin-worthy product promotions

If you sell products online through your website, then Pinterest is the place for promotion. With more 500 million active usersPinterest is a vast online marketplace that allows people to discover new products and brands.

Pinterest – like Google, Bing or YouTube – works like a search engine. People search for guides, products, video content, etc., and the algorithm generates their feed to match. By creating content “pins” related to what people are searching for, you can get your products to rank high in Pinterest search.

The types of content that tend to perform best on Pinterest are product showcases with high-quality images, step-by-step tutorials featuring your products, seasonal inspiration boards, and customer testimonials or reviews.

Experiment with different topics and content formats to see what your customers enjoy the most. Use tools like Tail wind to automatically circulate your pins, improving visibility and traffic.

4. Increase your digital curb appeal with SEO

You don't need to depend on random foot traffic to keep your store busy. Search engine optimization (SEO) works to attract local customers searching online. Through geo-specific targeting, you can drive more customers to your physical storefront.

Use an SEO keyword tool like Semrush to identify searchable key terms related to your product, location and/or location. For example, if you run a women's clothing store in Brooklyn, some key terms to target might include “women's clothing store in brooklyn” (50 searches per month) and “clothing store in Brooklyn” (70 searches per month ).

You will then incorporate these key terms into the content on your website, whether on your main pages (home, about, contact, etc.), product pages, or blog posts. Make sure the content effectively describes the keyword you want to target on each page, respectively.

APPLY on-page SEO best practicessuch as writing concise page titles, descriptions and page titles to improve the “searchability” of your website. Identify query-based keywords like “how to dress for an interview” to target longer, more descriptive blog post content.

Create one Google Business Profile which includes your hours, location, phone number and website link. Add attractive photos of your storefront, products and staff, and ask happy customers to leave comments on your profile. This will work to build trust and attract more local customers.

Related: 8 Best Free and Low-Cost SEO Tools for Small Businesses

In summary, marketing a small retail business involves a creative, multi-channel approach. In-store merchandising, organic content and Meta ads, Pinterest and SEO strategies can all be used to drive more online sales and local customers. From curating engaging displays and personalized customer service to creating content for Meta and Pinterest, these strategies come together to form a cohesive marketing plan that maximizes both in store and online the possibilities.