Almost three months behind Apple apologized to her crush! ad and pulled it from TV, Google is doing the same for it Dear Sydney Advertisement of the Olympic Games.

In the July 26 Google ad, the ad shows a father describing how much his young daughter admires American Olympic hurdler Sydney McLaughlin-Levrone. He uses Google AI Briefings to answer “how to learn obstacle technique” and Google's Gemini AI to write a fan letter on behalf of his daughter using the prompt: “Help my daughter write a letter telling Sydney how inspiring she is and be sure to mention that my daughter plans to break her world record one day. (She says sorry, no sorry)”

Gemini came up with a draft letter and the ad ends there. On Friday, however, Google pulled the ad, which ran during commercial breaks from the Olympics, after a week of backlash from viewers.

A Google spokesperson said The Hollywood Reporter On Friday, “While the ad was tested well in advance of airing, given the feedback, we've decided to pull the ad out of the Olympics rotation.”

Shelly Palmer, Professor of Advanced Media in Residence at Syracuse University's SI Newhouse School of Public Communications wrote in a July 28 blog post that the ad is “one of the most disturbing ads I've ever seen.”

“I categorically reject the future that Google is advertising,” he wrote. “I want to live in a culturally diverse world where billions of individuals use AI to augment their human abilities, not a world where we are used by AI pretending to be human.”

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The media also took issue with the ad.

TechCrunch pointed out that if the ad had happened in reality, McLaughlin-Levrone would have received a stack of letters that sounded the same.

NPR's pop culture correspondent Linda Holmes asked “Who wants an AI-written fan letter?” IN social media. Washington PostIt's Aleksandra Petri said the ad made him want to “throw a sledgehammer at the TV” when he saw it.