Hungry for some drama? In this episode of The Entrepreneur Elevator Pitch, contestants offer new business concepts that aim to take food to the next level. They have passion and confidence in their products – but will our select panel of investors see their ideas as polished or half-baked?

With so many consumers looking for tastier, healthier and easier to prepare the food options, the market is massive and competitive. And while it's not easy, a new brand can still break through and become a household name with the right support and backing. Watch to see if anyone has the secret sauce that results in the phrase all founders hope to hear: “We've got a deal!”

Connected: Netflix co-founder Marc Randolph reveals the magic formula to get an investor's attention

Looking for a recipe for Elevator Pitch success? Make sure your tar has these vital ingredients:

• Be clear and concise. People who fail to capture the attention of our investors are everywhere. Present a clear picture of your idea and your investment needs.
• Solve a problem. For a business to succeed, it must solve a customer problem. Don't explain why people would do this they want your product – explain why they need that.
• Do the math. Make sure you know all the relevant numbers surrounding your business – costs, profit margins and market size – and don't forget to ask your question before the clock runs out!

Season 11 Episode 5 Board of Investors

Season 11 Episode 5 The Entrepreneurs

• Doug Evans, founder of The Sprouting Companya system that allows home cooks to grow garden vegetables on their rooftops in just three days
• Catherine Smart and Jacqueline Grady Smith, founders of Not onlya line of sauces and sauces designed to transform a rotisserie chicken, can of beans or box of pasta into a delicious dinner
• Raina Kumra, founder of SpicewellThe world's first nutrient-dense Ayurvedic salt and pepper, made with vitamins derived from organic vegetables

How to watch

Season 11 of The Entrepreneur Elevator Pitch is presented by Amazon Business. New episodes air on Wednesdays at Entrepreneur.com AND EntrepreneurTV. Follow The Entrepreneur Elevator Pitch IN Facebook, to YouTube AND IGTV.