McDonald's announcement last month $5 meal deal The deal, which was originally scheduled to last four weeks, came as stubborn inflation squeezed lower-income consumers, who sought out fast-food brands — especially McDonald's – provide more value.
“We heard our fans loud and clear – they're demanding even more value from us, and this summer that's exactly what they're going to get,” Joe Erlinger, president of McDonald's USA, it is said in a STATEMENT in June. “Value has always been part of our DNA.”
Now, the company will continue to appeal to value-conscious customers and LIES $5 deal, which includes a McDouble or McChicken, small fries, four-piece Chicken McNuggets and a small drink, beyond the initial four-week period in most of its U.S. markets, CNBC reported.
According to in a memo obtained by CNBC, McDonald's executives wrote that 93% of its restaurants voted to extend the promotion beyond its original end date later this month. The memo said most of the locations would stretch through August, according to the CNBC report.
of $5 meal deal a May 29 followed open letter by Erlinger addressing rumors and misconceptions about McDonald's menu price hikes.
“I can tell you that it frustrates and upsets me, and many of our franchisees, when I hear of an $18 Big Mac meal being sold — even if it was in one U.S. location out of more than 13,700.” Erlinger wrote. “More worrying, however, is when people believe that this is the rule rather than the exception, or when people start suggesting that the prices of a Big Mac have risen 100% since 2019.”
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Meanwhile, several competing fast food chains, including Burger King, KFC, Sonic, Taco Bell AND Wendy'shave recently announced agreements with new values.
Burger King's $5 Meal on your way includes a Whopper Jr., Chicken Jr. or the Bacon Cheeseburger with four pieces of chicken, fries and a drink.
KFC $4.99 Meal for One includes two pieces of dark meat chicken, mashed potatoes with gravy and a biscuit. In addition, KFC offers $10 on Tuesdayswhere customers can get an eight-piece bucket of dark chicken for $10 every Tuesday this summer.
Sonic's new menu $1.99 features a variety of items, including two new Bacon Ranch and Southwest Crunch Queso Wraps.
Rebuilding your own Taco Bell $5 Wish Box includes a medium fountain drink, a crispy taco, a Burrito Supreme, Cinnamon Twists and a Beefy 5-Layer Burrito.
And Wendy's customers can get a free small Frosty this summer with the purchase of one Big $5 bag through the Wendy's app. The Biggie Bag, available as of 2019, includes a Jr. Bacon Cheeseburger or Crispy Chicken Sandwich, Quadruple Chicken Nuggets, Jr. Fries. and a small refreshment.
Read more: CNBC
