I drove by Slutty Vegan here in Brooklyn a few weeks ago. In case this phrase is new to you, Torn vegan it's a restaurant, not a person. Founded in 2018 by Pinky Cole Hayesis a plant-based burger restaurant chain known for its unique, flavorful vegan burgers with catchy names, lively atmosphere, and engaging customer service.
The restaurant also emphasizes social involvement and impact, often participating in community service and activism, which increases its appeal to a broad audience looking for more than just food, but a movement to be a part of.
Given that, it should come as no surprise that Pinky has recently joined REVOLT as their first Creative Visionary in Residence.
I was recently able to chat with Pinky to learn more about REVOLT and her revolutionary new role.
What is REVOLT?
REVOLT offers a mix of music videos, live performances, news and original programming focused primarily on hip-hop culture, but also covers other music genres popular among youth cultures.
The network is positioned as a platform that supports cultural leaders and voices of the next generation, providing content that includes insights from artists, creators and influencers.
Pinky describes REVOLT as a network that celebrates and highlights the achievements of African Americans in various fields, including music, entertainment, media and entrepreneurship.
“REVOLT provides that opportunity for people to do those things, whether it's music, entertainment, media, entrepreneurship. So I wanted to be connected to that.”
What will Pinky do as REVOLT's Creative Visionary in Residence?
In this new role, Pinky will help drive creative projects for REVOLT, developing new and existing proposals into salable projects. This initiative marks the launch of REVOLT's new Creative Visionary in Residence program, where the team will work 1-2 Creator a year to ideate, ideate and dream together – eventually creating their own list of ideas.
Based on the job title, this is clearly a suitable role for someone who is both innovative and strategic. Fortunately, Pinky can easily check both of these boxes.
As Pinky said, “I'm an idea machine, as I can come up with 30 ideas very quickly. So I connected with the CEO and it just made sense.”
Her collaboration with REVOLT's CEO and her role in shaping the network's creative direction are key aspects of her contributions.
She continued, “My role at REVOLT is to help with big ideas. New opportunities that would be a great fit for the network, finding new ways to keep the customer engaged based on what we see in the world, what what's going on, what people are paying attention to, and it really just gives them a new perspective on how to take the brand to the next level.”
What does Pinky have planned for REVOLT?
“We have several projects in the pipeline. There will be an event that highlights disruptors in different industries, which I really like especially because I don't think there are enough big spaces to highlight entrepreneurs.”
Pinky emphasized the importance of creating spaces that recognize and celebrate entrepreneurial spiritaligning this with her vision of entrepreneurs as the new celebrities.
Reflecting her enthusiasm for collaborative and creative ventures that break traditional molds, Pinky said how much she appreciates REVOLT's openness and their willingness to embrace big ideas.
As a father, the last idea she shared immediately piqued my interest.
“We also have some really cool stuff going on with kids where kids interview celebrities. I'm into a bunch of stuff.”
You can stay in the loop by following both REVOLT AND Pinky Cole Hayes on Instagram.
Do you have any questions or suggestions? Contact me LinkedIn OR Instagram.