Sulhee Jessica Woo found viral fame by leaning on authenticity.

Woo, known as the Bento Box Queen, catapulted to social media stardom by sharing her simple yet beautifully crafted bento-style lunches, capturing the hearts of millions with her loving and creative touch.

Since launching her TikTok account in January 2020, Woo has amassed more than 5.6 million followers who look forward to her mix of cooking, DIY, family entertainment, beauty and lifestyle content.

Woo's journey to TikTok stardom began when she realized the platform's potential to share everyday activities. Encouraged by her sister, who saw her talent and creativity as perfect for to YouTube, Woo first tried her hand at the heavier production platform. However, it was TikTok's simplicity and relatability that resonated with him.

“The aha moment with TikTok was like, 'Wow, these are just regular people, normal people sharing what they do every day,'” Woo recalled to the Restaurant Influencers host. Shawn Walchef e Cali BBQ Media.

This realization allowed her to share her life authentically and effortlessly and connect more deeply with her followers.

The importance of sharing your story

Woo emphasizes the importance of building a community in the new creator economy.

She's shown herself to be authentic and vulnerable on her YouTube, TikTok and Instagram platforms, which has built a supportive community — and opened doors to opportunities like writing her own cookbook, Let's make some lunchand attending Netflix's Tom Brady roast.

Woo believes that anyone can share their journey and be successful by being authentic and relatable.

“Whether you're a dishwasher, a busboy, a server or a bartender, cooks, whoever,” she explains. “You can just share that journey too. That's the hardest part, I think, is for people to share their journey and be vulnerable … but anyone can do it.”

With a focus on family, food and real connections, Woo continues to captivate her audience and build a lasting legacy in the world of online content creation.

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