From the very beginning Prime Minister's Day in 2015, Amazon has seen the 48-hour event become a massive revenue generator. This year's new project estimates Prime Minister's Day on July 16 and 17 could be Amazon's biggest yet, surpassing last year's 12.7 billion dollars for sale.

Adobe Analytics, the e-commerce research arm of Adobe used with over 85% of the top 100 retailers in the US, said Reuters on Monday that spending for Amazon's two-day Prime Day event this week could rise 10.5% from last year to about $14 billion.

Prime Day is an exclusive event for Amazon Prime members. Monthly membership prices are $7.49 for students and $14.99 for everyone else.

The expected 10.5% increase in sales this year is more than the 6.1% increase in revenue from Prime Day 2022 to 2023. Global sales reached $12 billion in 2022 and rose to $12.9 billion next year, for statesman assessments. Amazon had its own biggest sales day ever on Prime Day last year.

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In the past decade that Amazon has hosted Prime Day, the e-commerce giant has seen sales spike for the event — every single year. From 2019 to 2020, for example, Amazon saw an increase of over $4 billion in Prime Day revenue — from $7.16 billion to $10.39 billion.

How does Amazon continue to make more money on Prime Day?

The answer may be the prime time of the sale and the increasing number of Prime members who have access to it.

Prime Day has become a big back-to-school opportunity, especially for clothing and electronics. Adobe Analytics expects “really strong momentum” in Prime sales in the back-to-school category, according to Reuters.

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Adobe also predicts that electronics will be the most discounted category this year, with 22% savings. Clothing, home goods and furniture and sports are expected to be discounted by 20%, 17% and 11% respectively.

More American households are also opting for Prime membership. From 2017 to 2020, the number of Prime Minister members doubling from 100 million to 200 million, while the percentage of Amazon sellers offering Prime fast shipping GROWING from about 60% to over 80%.

Amazon packages shipped during the Prime event are likely to be accompanied by 100% recycled paper padding instead of plastic air cushions, if any packaging at all. Amazon has committed to passing for all North American deliveries by the end of the year and has already exchanged 95% of delivery packaging to date.

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