YouTube is real money maker for creator Erika Kullberg when comparing it to other platforms. Kullberg, who has over 21 million followers across social media, has made more than $353,000 in five years through YouTube — compared to $5,756 in TIK Tok and $20,251 Facebook.

^{Credit: Erika Kullberg}

Now, with one On TikTok maybe on the horizon, YouTube is giving seasoned new tools YouTubers like Kullberg, as he tried to draw more short form video the creators of Shorts, with new features.

to YouTube announced on Thursday, Shorts will now have a built-in four-voice Text to Speech feature. So if a creator has written lyrics in their Shorts video, they can have that lyrics streamed to listeners.

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The new Add Your Sticker means a creator can now post a video of their day with the sticker. Viewers can then click on the sticker and post their own content related to the video, creating more opportunities for creators and viewers to interact virtually.

YouTube is too lying down auto layout, a feature that searches for longer videos on YouTube, finds their main topic, and automatically zooms and cuts to create custom Shorts, on Android.

“We have 70 billion daily views right now,” YouTube chief product officer Johanna Woolich said in an update. videoadding that YouTube Shorts “is a growing platform” and that “you can build a business through Shorts.”

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YouTube posted the same number of 70 billion views per day for Shorts in Septemberwriting at the time that views came from over two billion logged in users.

Although YouTube Shorts has a similar format to TikTok, social media users still spend more time on TikTok. As of Q4 2023, US adults spent Average 53.8 minutes on TikTok every day.

They spent 48.7 minutes on YouTube in comparison.

YouTube Shorts and TikTok videos are typically short, with YouTube Shorts limited to one minute. TikTok allows longer videos up to 30 minutes; some longer TikToks have gone viral.

Despite the overall length of YouTube Shorts and TikTok videos, users still spend more time on these two platforms than on other social media sites.

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