In the ever-evolving landscape of the restaurant franchise industry, certain names evoke a sense of nostalgia and longing for simpler times. These are the brands that once dominated the scene, creating memories for countless families and food enthusiasts. Among these legendary names are Bennigan, quizzes, TCBY, BlimpieAND Friendly. Each has a unique story marked by rapid success, subsequent challenges and inspiring comebacks.
Today, new leadership and innovative strategies are breathing new life into these iconic names. As these brands adapt to modern tastes and business practices, they not only preserve their rich heritage but also pave the way for a promising future. Whether through innovative business models, strategic partnershipsor rebranding efforts, these iconic chains are poised to reclaim their market positions, bringing joy and delicious memories to diners old and new.
Let's explore the journeys of these iconic establishments, exploring their rise, fall and ongoing efforts to reclaim their place in the hearts of customers.
Bennigan's
Since its inception in 1976, Bennigan's has proudly held the title “American Legend”. Under the leadership of Norman Brinker, who also played a key role in the success of Chili's, Bennigan's quickly established itself as a powerhouse in the casual family dining sector.
However, the restaurant faced a common fate of the industry – oversaturation. After several ownership changes, the focus on core values and franchises was reduced. This decline culminated in Bennigan's filing for bankruptcy, leading to the closing of all corporate locations and the subsequent collapse of most franchise units.
In a twist of fate, CEO Paul Mangiamele and his wife stepped in revive beloved brand. Today, Bennigan's is trying to make a comeback, with seven U.S. locations, more than a dozen extraction only spots and 15 international countries. With a refreshed business plan and franchise model, Bennigan's is actively seeking new franchises to join her revival.
Connected: Start your own business or buy a franchise: which one is right for you
Blimpie
As under the oldest operating franchise, Blimpie Subs & Salads, affectionately known as Blimpie, experienced a considerable boom before facing a downturn. From nearly 2,000 locations worldwide in 2001, the number dwindled to less than 100 by 2024, leading many to assume the Blimpie was extinct. Of the founder sale of the company for one investment group in the early 2000s it marked the beginning of a downward spiral. Despite marketing and social media efforts, sales continued to decline, and franchisees struggled with loan defaults.
In response, Blimpie is undergoing a rebranding effort, focusing on modern stores, advanced technology and comprehensive training and support. This strategic approach aims to restore Blimpie's reputation and turn its delicious subscribers into a global audience.
Friendly
The iconic “I wanna go to Friendly's” sound brings back fond memories, but finding one Friendly visiting has become increasingly challenging. Founded during the Great Depression by Prestley and Curtis Blake, Friendly's expanded from a New England ice cream shop into a beloved ice cream and food chain. However, declining sales led to bankruptcy filings in 2011 and again in 2019. The COVID-19 pandemic further worsened the situation.
Thankfully, Amici Partners Group bought Friendly's ASSET, ensuring continuity of operations. With the presentation of Friendly's Protocol 2.0the brand is revitalizing its image and is once again open to exclusivity, offering a fresh start for this beloved American institution.
Connected: Learn the Secrets of Running 20+ Businesses as a Side Hustle — Find and Educate Your 'STIC People'
quizzes
Who can forget the iconic experience of watching your mother slide quizzestoaster conveyor belt? Quiznos, the pioneer of the original toasted substance, left an indelible mark on the sub sandwich industry, boasting over 5,000 locations at its peak. However, poor corporate practices led to a staggering $570 million in debt, forcing the company into bankruptcy. bankruptcy. The situation worsened as sales fell and Franchises clashed with corporations over hidden fees for mandatory supplies.
Now, with a restructured organization, Quiznos is poised for a comeback. The brand is revitalizing its presence with new franchise opportunities and an innovative modular restaurant concept, designed to fit seamlessly into different locations.
TCBY
Once a ubiquitous name in the frozen yogurt industry, TCBY (Country's Best Yogurt) was a staple on every corner. As competition increased, the market became saturated with numerous frozen yogurt chains. In 2008, the parent company that oversees TCBY and Ms. Fields filed for bankruptcy. However, hope remained. Combination synergy TCBY and Mrs. Fields in common places a new life was given to the two brands. Now, whether you crave frozen yogurt or cookies, these dual-concept stores cater to both pleasures, ensuring that TCBY remains a popular choice.
