HE can make one digital clone of one POLITICIAN to say whatever he wants, which opens the door to a host of potential problems this election season.

That's why Google is taking steps to mitigate the tech's political risks by requiring advertisers to disclose when they use deepfakesor realistic AI versions of humans, in election ad campaigns.

On a Monday Updating towards her the politics of political contentGoogle required election advertisers to “prominently disclose” when their ads inaccurately portray people or events, if those advertisers are located “in regions where (election ad) verification is required.”

^{Digital face scan. Credit: Getty Images}

This policy applies to the US; as far as Monday, Google also requires verification for all advertisers running US election ads across federal, state and territorial campaigns. some cafeteria campaigns are also affected.

Connected: AI clones get human emotions, Synthesia Deepfakes look real

Google's update requires advertisers to check for “altered or synthetic content” if they're running ads that contain deep fakes. An example would be an ad that alters existing video footage to make a political candidate appear to have said something different than what was actually said.

The “altered or synthetic” media disclosure statement in ads must be visible and clear, per Google's requirements. Applies to images, video and audio.

Some changes will not trigger detection, including editing techniques such as cropping and color correction.

Deepfakes have shocked public in recent years with their realistic portrayals of everyone from Selena Gomez THE papaya.

In May, hackers attempted to obtain money and personal details from the world's largest advertising agency, WPP, using the cloned voice and likeness of its CEO.

Connected: WPP CEO impersonated in Deepfake scheme to steal money from executives

Google will automatically generate a “Paid for by” statement for election ads, according to the same update.